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Home > Business and Economics > Business and Management > Business strategy > Customer-driven IT: How Users are Shaping Technology Industry Growth
Customer-driven IT: How Users are Shaping Technology Industry Growth

Customer-driven IT: How Users are Shaping Technology Industry Growth


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About the Book

This title offers a compelling vision of the shift in the IT landscape led by customers. Moschella's analysis is smart and forward-looking. This will be an important book at the intersection of technology and business strategy. It identifies a major, but not widely understood sea change in the IT landscape: the shift from a supply to a demand-driven industry. It offers ways for the industry to better work with customers to facilitate adoption of new technologies to fuel their future. It also provides specific ways for senior managers, strategists, and investors to profit from this major shift in the information technology landscape.

About the Author :
David Moschella has previously served as Sr. Vice President of Research for International Data Corporation and Vice President of Content for MeansBusiness, an innovative e-learning start-up. He serves on several IT advisory groups, including the Merrill Lynch Technology Advisory Board.


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Product Details
  • ISBN-13: 9781578518654
  • Publisher: Harvard Business Review Press
  • Publisher Imprint: Harvard Business Review Press
  • Height: 241 mm
  • Returnable: N
  • Sub Title: How Users are Shaping Technology Industry Growth
  • Width: 163 mm
  • ISBN-10: 1578518652
  • Publisher Date: 01 Feb 2003
  • Binding: Hardback
  • Language: English
  • Spine Width: 24 mm
  • Weight: 578 gr


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Customer-driven IT: How Users are Shaping Technology Industry Growth
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