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Home > Business and Economics > Business and Management > Management and management techniques > Maximum Influence: The 12 Universal Laws of Power Persuasion
Maximum Influence: The 12 Universal Laws of Power Persuasion

Maximum Influence: The 12 Universal Laws of Power Persuasion


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Maximum Influence: The 12 Universal Laws of Power Persuasion
The 12 Universal Laws of Power Persuasion
Format: Paperback

About the Book

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion.

These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves.

These laws include:

  • The law of dissonance
  • The law of contract
  • The law of expectation
  • The law of esteem
  • The law of obligation

In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out.

Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity--influence!



Table of Contents:

Contents

Foreword

Acknowledgments

Introduction

1. The Power of Persuasion

Key to Success

2. Subconscious Triggers

The Automatic Yes

3. The Law of Connectivity

Contagious Cooperation

4. The Law of Involvement

Create and Maintain Interest

5. The Law of Esteem

How Praise Releases Energy

6. The Law of Obligation

How to Get Anyone to Do a Favor for You

7. The Law of Dissonance

Internal Pressure Is the Secret

8. The Law of Verbal Packaging

The Leverage of Language

9. The Law of Association

Create the Environment of Influence

10. The Law of Balance

Logical Mind Versus Emotional Heart

11. The Law of Expectations

The Impact of Suggestion

12. The Law of Contrast

How to Make Price (or Time) a Nonissue

13. The Law of Social Validation

The Art of Social Pressure

14. The Law of Scarcity

Get Anyone to Take Immediate Action

15. The Inside Secrets of Maximum Influence

Your Prepersuasion Checklist

Epilogue

Notes

Index

About the Author



About the Author :
KURT W. MORTENSEN is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma.

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Product Details
  • ISBN-13: 9780814432099
  • Publisher: HarperCollins Focus
  • Publisher Imprint: Amacom
  • Height: 229 mm
  • No of Pages: 256
  • Returnable: Y
  • Sub Title: The 12 Universal Laws of Power Persuasion
  • Width: 152 mm
  • ISBN-10: 0814432093
  • Publisher Date: 06 Mar 2018
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 322 gr

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