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Home > Business and Economics > Business and Management > Sales and marketing > Customer services > Customer Loyalty: How to Earn it, How to Keep it(Jossey-Bass Business and Management Reader Series)
Customer Loyalty: How to Earn it, How to Keep it(Jossey-Bass Business and Management Reader Series)

Customer Loyalty: How to Earn it, How to Keep it(Jossey-Bass Business and Management Reader Series)


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About the Book

Your guide to building and sustaining the most critical partnership of all Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers. -- Quality Digest Hold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies -- from a Florida picture framer and a Nebraska travel agent to Home Depot and Sharp Electronics -- author Jill Griffin shares her trademarked Profit Generator System, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture.

About the Author :
JILL GRIFFIN is president of The Marketing Resource Center, conducts seminars on loyalty marketing nationwide and has advised companies including AT&T, AmeriSuite Hotels, and Clairol. She lives in Austin, Texas.

Review :
"Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers." (Quality Digest)


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Product Details
  • ISBN-13: 9780787908607
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Jossey-Bass Inc.,U.S.
  • Edition: New edition
  • Language: English
  • Series Title: Jossey-Bass Business and Management Reader Series
  • Weight: 370 gr
  • ISBN-10: 0787908606
  • Publisher Date: 26 Jun 1997
  • Binding: Paperback
  • Height: 233 mm
  • Returnable: N
  • Sub Title: How to Earn it, How to Keep it
  • Width: 156 mm


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Customer Loyalty: How to Earn it, How to Keep it(Jossey-Bass Business and Management Reader Series)
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Customer Loyalty: How to Earn it, How to Keep it(Jossey-Bass Business and Management Reader Series)
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