About the Book
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 46. Chapters: Loyalty program, Nectar loyalty card, Loyalty marketing, BahnCard, Prize, VOILA Hotel Rewards, Club Nintendo, Loopt, Tesco Clubcard, Net Promoter, FlyBuys, Alliance Data, Trading stamp, Premium, Loyalty business model, S&H Green Stamps, Canadian Tire money, Maritz, LLC, Total Rewards, My Coke Rewards, European Youth Card, Everyday Rewards, President's Choice Financial, Pepsi Stuff, Fly Buys, Green Shield Stamps, Travel incentive, SCORE! Mountain, LoyaltyOne, Speedpass, Kachingo, Rebate card, Blue Chip Stamps, I Love Rewards, Next Jump, DefCom Australia, Magsformiles, HBC Rewards, PC Points, FreedomRewardz, Student Price Card, KTX Family Card, CASPIAN, Payback, Electronic Beats, WorldCard. Excerpt: Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior - behavior which is potentially beneficial to the firm. Various loyalty cardsIn marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe that can be easily scanned, and some are even chip cards. Small keyring cards (also known as keytags) which serve as key fobs are often used for convenience in carrying and ease of access. A retail establishment or a retail group may issue a loyalty card to a consumer who can then use it as a form of identification when dealing with that retailer. By presenting the card, the purchaser is ty...
