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About the Book

Need to raise major gifts or large capital campaign gifts? Developing Major Gifts has the insightful answers and cost-effective techniques you can use today that will deliver tremendous returns for years to come! Lively and engaging, this book will guide you through the most comprehensive step-by-step approach to raising large and repeat gifts. Helpful tips, real examples, and recaps at the end of each chapter makes this an easy way to learn what it takes to get these types of gifts, again and again.

About the Author :
Laura Fredricks, JD, is Vice President for Philanthropy at Pace University in New York, NY. Laura oversees all aspects of fundraising and alumni relations for a staff of 40 and is leading the university into its Centennial Capital Campaign in 2006. She is author of the recently published book, Developing Major Gifts: Turning Small Donors into Big Contributors. She teaches nonprofit business management, major gift and planned giving courses at the University of Pennsylvania, Duke University, Columbia University and the Smithsonian Institution. Her international speaking engagements include several presentations at the Association of Fundraising Professional's International Conference; three International Audio Conferences for the Association; and a Master Class on the Ask at the October 2002 International Fundraising Congress in the Netherlands.


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Product Details
  • ISBN-13: 9780763742430
  • Publisher: Jones and Bartlett Publishers, Inc
  • Publisher Imprint: Jones and Bartlett Publishers, Inc
  • Height: 277 mm
  • No of Pages: 241
  • Sub Title: .
  • Width: 215 mm
  • ISBN-10: 0763742430
  • Publisher Date: 23 Jan 2006
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 624 gr


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