Marketing Management in Practice
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Marketing Management in Practice: (CIM Coursebook)

Marketing Management in Practice: (CIM Coursebook)


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About the Book

"Elsevier/Butterworth-Heinemanns 2004-2005 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course.

Table of Contents:
Preface; Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change; Marketing communications; Developing marketing plans; Appendices - Guidance on examination preparation; Assessment-based assignment; Sample exam questions and answers; Answers and debriefings; Examination papers: Specimen papers and December 2003; Curriculum information and reading list; Index.

About the Author :
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

Review :
"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins, Director, Cambridge Professional Academy Ltd (www.profacademy.com). Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates


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Product Details
  • ISBN-13: 9780750661935
  • Publisher: Taylor & Francis Ltd
  • Binding: Paperback
  • Height: 210 mm
  • Returnable: N
  • Width: 297 mm
  • ISBN-10: 0750661933
  • Publisher Date: 30 Jun 2004
  • Edition: New edition
  • Language: English
  • Series Title: CIM Coursebook


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