Building the Agile Business through Digital Transformation
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Building the Agile Business through Digital Transformation

Building the Agile Business through Digital Transformation


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About the Book

Table of Contents:
Section - ONE: The Digital-native Organization; Chapter - 00: Introduction; Chapter - 01: The Key Forces for Change; Chapter - 02: How Digital Disrupts; Chapter - 03: What’s Stopping You?; Chapter - 04: Defining Digital Transformation; Section - TWO: Velocity; Chapter - 05: Operating in the ‘Ambiguity Zone’; Chapter - 06: Digital-native Processes; Chapter - 07: The Agile Innovation Process; Section - THREE: Focus; Chapter - 08: The Role of Vision and Purpose; Chapter - 09: Agile Strategy and Planning; Chapter - 10: Linking Strategy to Execution; Section - FOUR: Flexibility; Chapter - 11: Agile Structures and Resourcing; Chapter - 12: Scaling Agility; Chapter - 13: Building the Culture to Move Fast; Chapter - 14: A Blueprint for Flexibility – Autonomy, Mastery and Purpose; Chapter - 15: Digital-native Talent; Section - FIVE: The Transformation Journey;

About the Author :
Neil Perkin is a renowned blogger and founder of digital and media consultancy Only Dead Fish. An expert on organization agility, content strategy, emerging media and digital strategy, Neil curates the quarterly series of Firestarters thought leadership events for Google UK. Peter Abraham is co-founder of weareCrank, a business which provides clarity for ecommerce business acceleration. He was formerly the executive vice president of Econsultancy.com, has over 15 years' experience in creative and media and another 20 years' experience helping global companies define their digital strategy and build digital centres of excellence to support digital transformation.

Review :
"Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation." "A fantastic guide to conquering the challenges of continuous and accelerating change in today's digital world. Neil and Peter are masters of agile business transformation, and they've bottled their experience and wisdom into a highly actionable book. A must-read for modern leadership" "Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organisation preparing for a digital-empowered world." "This is the handbook that I wish I had written. A must read for organisation going through Digital Transformation... It cuts through the hype and buzzwords into simple, practical insights that all of us can learn from and apply." "Neil and Peter are one of the best choices to help anyone respond to the challenges of digital transformation - and their book is a veritable goldmine as they share dozens of bottom lines and powerful stories with the reader. Read this book to not just innovate but to transform your business!" "An essential and comprehensive guide for those leading digital transformation in their business or wanting to truly understand the impact of digital on modern leadership practice." "Packed full of insights, actionable ideas and other people's experiences, a toolkit to build on no matter where you sit in an organisation or the stage of change you're at." "Building the Agile Business through Digital Transformation is the definitive guide for every executive and intrapeneur looking to navigate the exponential changes that every company must deal with or succumb to...A practical how-to you will refer to again and again, it is expansive but not exhausting. With meticulously researched ideas and insights that provide frameworks for understanding why change is both necessary and hard, it's the handbook you need to help you create company you always wished you worked at." "I think this is an important book. A lot has been written about various aspects of 'agile' but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here." "In times of rapid change, evolving with the new rules of consumer engagement and leveraging digital channels is now a must for every business in every sector. This book clearly distils key insights, strategies, examples and advice - providing the tools for anyone wanting to grow, advance and transform their business." "Pragmatic, yet ruthlessly visionary, this fast-paced book is a wide-ranging and generously-referenced handbook. Ideal both as a c-suite primer and as a ready-reference for practitioners, this is a triumph of distillation by two of our sector's pioneers." "Disruption is all about mindset. Dealing with uncertainty is a challenge leaders need to integrate into their modus operandi. Building the Agile Business through Digital Transformation will help you unlock a treasure." "Peter Abraham and Neil Perkin take us on a world tour of digital transformation. This book is a necessity for executives, senior leaders and change agents. It is a well-rounded; well-referenced account with really interesting stories from the very best organizations, bringing digital transformation to life. I was always curious how these organizations worked, weren't you? A must-read..."


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Product Details
  • ISBN-13: 9780749480400
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Language: English
  • ISBN-10: 0749480408
  • Publisher Date: 03 Apr 2017
  • Binding: Digital (delivered electronically)


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