Peter AbrahamPeter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 ears' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business. Peter Abraham is an expert in areas such as building true agility in business, using data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Read More Read Less