Mastering Automotive Challenges
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Mastering Automotive Challenges

Mastering Automotive Challenges


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About the Book

This outstanding book charts the growth and achievement of dominance of one of the world's most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors. Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented. This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world's great industrial success stories.

Table of Contents:
part 1 major challenges 1 the automotive industry sets the course for the global economy bernd gottschalk 2 the automotive power play moves into its next round ralf kalmbach 3 the globalization challenge - is the automotive industry raising the champions of tomorrow? thomas sedran 4 the value chain challenge: networks, the strategy for success marcus berret 5 the technology challenge: progress or pitfall? silvio schindler 6 the market challenge: who will gain strategic control? jurgen reers 7 the sales and after-sales challenge: capturing value along the car lifecycle max blanchet and jacques rade part ii case studies 8 partnership as a model for success franz fehrenbach 9 brand differentiation on the basis of platform and module strategies bernd pischetsrieder 10 visteon corporation: transforming from oem to supplier heinz pfannschmidt 11 new impetus for general motors in europe carl-peter forster 12 how electronics is changing the automotive industry: from component suppliers to system partners peter bauer 13 the next evolutionary step for the automotive industry is just around the corner: factors for sustainable success in the interplay of oems and suppliers siegfried wolf 14 bluetec: the path to the world's cleanest diesel thomas weber 15 bharat forge: emerging players from emerging regions babasaheb n kalyani conclusion ralf kalmbach

About the Author :
Prof. Dr. Bernd Gottschalk is the President of the Organisation Internationale des Constructeures d'Automobiles (OICA). He is also President of the German Association of the Automotive Industry (VDA). Previously, he was a board memeber of Daimler-Benz AG. Ralf Kalmbach is a managing partner of the Automotive Competence Centre of Roland Berger Strategy Consultants, one of Europe's leading management consulting firms. With more than 18 years of professional experience in consulting, he is the author of various automotive related books and studies.

Review :
"practical guidance for automotive industry managers, showing them how to tackle the increasingly complex challenges they face." advance magazine "for those looking to take their brand to the global stage or trying to set up business partnerships, the book outlines the successful strategies that helped the automotive industry meet the demand of a modern marketplace." risk uk "an extremely cogent overview of the current state of the german car industry and globalization." cnbc european business "well written and thoroughly researched. gottschalk and kalmbach's work should be your bedside reading for 2007." automotive logistics "gives the impression that is has been compiled to impress, and it does not disappoint... this book deserves to be essential reading. high recommended." logistics and transport focus "a clear assessment of an industry that will continue to thrive, but also a narrative of how managers in other industries and nations can take the efficiency and clear thinking of german car manufacturers and apply it to their own situation." book news inc "provides guidance for automotive managers, and offer practical help for practical management by giving examples of best practice and recommendation for action." journal of economic literature


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Product Details
  • ISBN-13: 9780749445751
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Height: 241 mm
  • No of Pages: 320
  • Weight: 854 gr
  • ISBN-10: 0749445750
  • Publisher Date: 03 Dec 2006
  • Binding: Hardback
  • Language: English
  • Spine Width: 30 mm
  • Width: 163 mm


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