First Time Manager

The diverse responsibilities of a new managerial position in the modern workplace can appear daunting. This practical guide aims to dispel any such fears, with direct and comprehensive advice on the immediate difficulties faced by a new manager. The fundamental skills necessary are discussed including, effective communication, delegation, financial/accounting principles, human resource concerns, marketing and PR.

Table of Contents:
Table of Figures What this Book is For 1. Your New Job and Why You Are There Management: fact and fiction Your new environment Doing the job Morality Dealing with change The boss What do you want? 2. The First-Time Manager and Other People Success with your people Communication and motivation What the research tells managers about people Management styles and fashions What else makes your people work? Communication Power, authority and responsibility Leadership Acknowledging effort and achievement Team building Health Management style Your boss Your boss's boss Organizational culture 3. Can Your Organization Survive? Why should you care? The structure of organizations Organizations, society and the law The grip of the past Survival of the fittest The environment Environmental change and responses to it Takeovers and mergers Organizational analysis 4. The Principles of Management The manager's role Goals and targets The overall aim Management by objectives Management techniques: their place in your job Judgement, experience and training Dealing with complexity Statistics Pareto's Principle, or the 80:20 rule Personal computers Written records 5. Marketing Marketing: what it involves Listening to the market The place of marketing Marketing people Marketing and communication The pressures in marketing The marketing task Advertising Distribution channels Selling and the sales force Physical distribution Product design Pricing, positioning and the marketing mix Sales promotion Trade relations Public relations Marketing: a summary 6. Managing Production of Goods and Services Systems The management of people Production planning Production management principles Managing the production process Group technology Work study Stock control Purchasing and procurement Quality control and quality assurance Value analysis Variety reduction Premises location Premises design and layout Make or buy? Research and development, and new products Maintenance Trade unions Supervisors The law 7. Finance and Accounting What accountants are for The accountant and the financial world The accountant's dilemma Basic accounting concepts: cash flow forecasting The profit and loss account The balance sheet Gearing Sources of funds Costing Break-even analysis Budgeting Project evaluation 8. Human Resources Why HR departments exist The HR department and discipline The HR department's proper contribution What the HR department does Employees and the law 9. Self-Development Where are you going? The promotable manager Teamwork Contacts and career development Study and training Active mind in a healthy body Further Reading Index

About the Author :
Michael J Morris has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of The First Time Manager, Successful Expansion for the Small Business, A Practical Guide to Entrepreneurship and Starting a Successful Business, all published by Kogan Page.

Review :
""Practical and comprehensive it will also be a valuable support to more experienced managers."" -- Business Executive Magazine