Planning and Managing Public Relations Campaigns - Bookswagon
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Public relations > Planning and Managing Public Relations Campaigns: A Strategic Approach(PR In Practice)
Planning and Managing Public Relations Campaigns: A Strategic Approach(PR In Practice)

Planning and Managing Public Relations Campaigns: A Strategic Approach(PR In Practice)


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

The secret to a successful PR campaign, as with most projects, is forward planning and systematic management. This volume, updated to include information on new technology, takes the reader step-by-step through each crucial stage of a PR campaign. With numerous case studies and a ten-point action plan, the book covers all the vital topics, including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; and evaluation and review.

Table of Contents:
Acknowledgements About the author 1 Planning and managing can be fun! Everyone can plan and manage Planning in public relations The role of public relations in business The role of the public relations professional within organisations Organising for action Who does what in public relations? 2 Public relations in context Context is vitally important Publics Sectoral considerations Organisational development - business stage Organisational characteristics Issues Public opinion Timescales Resources 3 Starting the planning process Getting in control Why planning is important Public relations policy Basic questions in planning The 10 stages of planning 4 Analysis The first planning step PEST analysis Spotting the issues SWOT analysis What state the stakeholder? Who should undertake the research? Research techniques Investment in research pays - two cases in point 5 Setting objectives Knowing where you're going Attitude is all important The communication chain Communicating on the Internet How 'receivers' use information Setting realistic objectives Eight golden rules of objective setting Constraints on objectives Strategic and tactical objectives 6 Knowing the publics and messages Who shall we talk to and what shall we say? What is public opinion? Types of public So what about the media? The implications for targeting publics How to select your publics What shall we say? Determining the messages How the message should be presented 7 Strategy and tactics Getting the strategy right What is strategy? From strategy to tactics What tactics should you employ? Different campaigns need different tactics Sustaining long-term programmes The big 'What if?' - contingency planning 8 Timescales and resources Timescales Critical path analysis Longer-term plans Resources 9 Knowing what you've achieved: evaluation and review Measuring success The benefits of evaluation Why practitioners don't evaluate Principles of evaluation An evaluation model and some other measures Media analysis Reviewing the situation Help, the strategy's not working! External and internal review drivers And finally! Index

About the Author :
Anne Gregory ANNE GREGORY is one of the leading academics in public relations in the UK. She is Head of the School of Business Strategy and an assistant dean of the Faculty of Business at Leeds Metropolitan University. Before becoming an academic eight years ago, Anne spent twelve years in public relations practice, working both in-house and for consultancies. She is Consultant Editor of the PR in Practice Series and is the editor of ` Public Relations in Practice` and `Planning and Managing Public Relations Campaigns` also in this series, published by Kogan Page.

Review :
'practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas' scottish industry and commerce


Best Sellers


Product Details
  • ISBN-13: 9780749429911
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Edition: Revised edition
  • Language: English
  • Series Title: PR In Practice
  • Width: 153 mm
  • ISBN-10: 0749429917
  • Publisher Date: 01 Nov 2000
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 192
  • Sub Title: A Strategic Approach


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Planning and Managing Public Relations Campaigns: A Strategic Approach(PR In Practice)
Kogan Page Ltd -
Planning and Managing Public Relations Campaigns: A Strategic Approach(PR In Practice)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Planning and Managing Public Relations Campaigns: A Strategic Approach(PR In Practice)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!