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Home > Society and Social Sciences > Politics And Government > Political structure and processes > Elections and referenda / suffrage > The Gamble: Choice and Chance in the 2012 Presidential Election
The Gamble: Choice and Chance in the 2012 Presidential Election

The Gamble: Choice and Chance in the 2012 Presidential Election


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About the Book

Which mattered more - Barack Obama's midsummer ad blitz or the election year's economic growth? How many voters actually changed their minds - and was it ever enough to sway the outcome? This title answers important questions like these by looking at the interplay between the candidates' strategic choices - the ads, speeches, rallies, and debates.



Table of Contents:
List of Figures and Tables ix Foreword by Charles T. Myers xiii Acknowledgments xv Chapter 1: Ante Up 1 Chapter 2: The Hand You're Dealt 11 Chapter 3: Random, or Romney? 32 Chapter 4: All In 64 Chapter 5: High Rollers 97 Chapter 6: The Action 141 Chapter 7: The Winning Hand 174 Chapter 8: Cashing In 226 Appendixes 243 Notes 273 Index 323

About the Author :
John Sides is associate professor of political science at George Washington University and the coauthor of "Campaigns and Elections" (Norton). He cofounded and contributes to The Monkey Cage, a politics blog. Lynn Vavreck is associate professor of political science and communications at the University of California, Los Angeles. Her books include "The Message Matters: The Economy and Presidential Campaigns" (Princeton). She cofounded and contributes to the Model Politics blog.

Review :
"Sides and Vavreck offer a detailed, quantified description of the battlefield--an effort to provide political science insight in real time."--David Lauter, Los Angeles Times/Jacket Copy blog "In The Gamble, two super-smart thinkers lay out moneyball politics for anyone to understand."--Gregg Easterbrook, ESPN.com "Good, sane tome on how the fundamentals matter."--Tyler Cowen, Marginal Revolution "A work of real originality and depth. In places it extends existing work and does so with care and sophistication. In other places it breaks new ground, especially with analyses of the interplay between the media and popular references and perceptions."--Richard Johnston, Forum


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Product Details
  • ISBN-13: 9780691156880
  • Publisher: Princeton University Press
  • Publisher Imprint: Princeton University Press
  • Height: 235 mm
  • No of Pages: 352
  • Sub Title: Choice and Chance in the 2012 Presidential Election
  • Width: 152 mm
  • ISBN-10: 0691156883
  • Publisher Date: 15 Sep 2013
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Weight: 624 gr


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The Gamble: Choice and Chance in the 2012 Presidential Election
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The Gamble: Choice and Chance in the 2012 Presidential Election
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