Lynn VavreckLynn Vavreck is associate professor of political science at the University of California, Los Angeles (UCLA), where she has taught since 2001. She previously taught at Dartmouth College and held a research position at Princeton University. Befre returning to the academy, Vavreck worked in the White House and on presidential campaigns. Her research focuses mainly on the effects of campaign messaging and specifically on the impact of political advertising. She is the author of The Message Matters: The Economy and Presidential Campaigns and co-author of Campaign Reform: Insights and Evidence and The Gamble: Choice and Chance in the 2012 Election. Her political commentary can be read in The New York Times and on broadcast outlets like MSNBC, CNN, and NPR. She serves on advisory boards for the American National Election Study and the British Election Study and has twice consulted for venture-funded start-ups interested in improving the measurement of advertising and public attitudes through innovations in technology. Read More Read Less