Create Your Own Blog
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Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro

Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro


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About the Book

Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!   Build great blogs like these, the easy way! Personal Blogs Business Blogs Blogs for Podcasting Video Blogs Portfolio Blogs for Artists Lifestreaming Blogs   Learn from a pro! Discover tips, tricks, and great solutions for: Setting up your blog the right way–in just minutes! Writing blog entries people want to read Handling comments–even nasty ones! Creating a conversation and building a community Publicizing your blog Choosing the right free or low-cost blogging tools Avoiding beginner mistakes Earning cash from your blog!   You won’t believe how easy it is to create your own blog… or how much fun!

Table of Contents:
Introduction: It’s All about Storytelling    1 Wait, You’re a Professional Blogger?     2 How to Use This Book    3 1    Welcome to the Blogosphere: Planning Your First Blog    5 A Brief History of Blogging     6 The Blog Heard Round the World: Blogging Gets Mainstream Attention    8 The Blogosphere’s Giant Dysfunctional Family     9 Blogs, the Mainstream Media, and Journalism–World Turned Upside Down    10 Blogging: Pet Rock or New Foundation?    11 Starting Your First Blog     12 Choosing a Topic for Your Blog    13 What’s in a Name: Picking a Name for Your Blog    14 Summary    18 2    Installing and Setting Up Your First Blog    19 Choosing a Blog Engine    20 Getting Started     26 Signing Up for a Hosted Blog     26 Setting Up a Self-Hosted Blog     28 Touring Your Blog’s Dashboard     34 Content block: Posts, Media, Links, Pages, and Comments     34 Administration Block: Appearance, Plugins, Users, Tools, and Settings    36 Tweaking Your Blog Setup     39 Tweaking and Tuning a WordPresscom Blog     40 Setting Good Permalinks     45 Anti-Spam     46 SEO Tuning     47 Categories and Tags    48 Blogrolls     48 Comments and Trackbacks     49 Security    49 About Page    49 RSS Feeds     50 Themes and Colors     51 Tracking Your Blog’s Stats     52 Improving Your Blog’s Search Capabilities     53 Summary    55 3    Writing and Creating a Conversation    57 Turning an Idea for a Blog into Blog Posts     58 Capture Inspiration Whenever and Wherever It Strikes     58 Finding Your “Voice”    61 To Anonymously Blog or Not: The Line Between Public and Private     62 Write Until You’ve Said Your Piece    65 If You Post It, They Will Come:Posting Frequency Answered    65 Your First Post    66 Drinking from the Information Fire Hose: Using the Internet to Power Your Posts     71 Other Bloggers     71 ”Real” World     74 Reader Comments    74 Writing with Search Engines in Mind     74 Keywords     75 Writing for Search Engines     77 Categories and Tags    77 Summary    78 4    Building Community    79 Encouraging Comments and Discussion     80 Commenting on Other Blogs     82 Spam, Trolls, and Vermin: The Comments You Don’t Want    83 Spam     83 Trolls and Other Vermin    84 Finding Other Blogs in Your Niche    86 Linking to Other Blogs    88 Connecting with Other Bloggers     89 Twitter, Microblogging, and Lifestreams     90 Facebook and Social Networks     91 Summary    92 5    Creating a Personal Blog    93 What to Put in a Personal Blog     94 Writing     95 Privacy    97 Comments    98 Multimedia    100 Pictures     100 Podcasting    105 Video     111 Hosting Your Personal Blog     118 Summary    118 6    Creating a Business Blog    119 Content    121 Writing     121 Privacy    124 Comments    125 Blogging Policies     126 Multimedia    128 Pictures     129 Podcasting    131 Video     134 Building and Hosting Your Business Blog    138 Choosing a Template for Your Business Blog     138 Stats     139 Summary    141 7    Creating a Podcast Blog    143 Content    144 Recording Your Podcast    145 Tools     145 Your First Recording     147 Editing Basics     151 Mixing in Music    152 Exporting to MP3    155 ID3 Tags: Like Dog Tags, but for Music    156 Internet Radio Renaissance     158 Hosting and Promoting Your Podcast     160 Where and How to Host Your Podcast Blog    160 Posts with Your Podcast     161 Submitting Your Podcast to iTunes    162 Summary    165 8    Video Blogging    167 Content    168 Recording Your Video Blog Posts     169 The Camera     170 Your First Recording     172 Editing Basics     174 Using Copyrighted Works in Your Videos     176 Mixing in Music, Titles, and Extras    177 Exporting, Compression, and Video Formats     178 What Does YouTube Say?     178 Hosting and Promoting Your Video Podcast    180 Submitting Your Show to iTunes    181 Posts with Your Episodes     182 Hosting Your Blog     184 Summary    185 9    Creating a Portfolio Blog    187 What Makes for Good Content on a Portfolio Blog     188 Picking the Right Tool for the Job    189 WordPresscom     190 DIY or Self-Hosted Blogs     190 How Do I Choose Between WordPresscom and DIY?     190 Making a Site a Site     191 Picking a Good Theme for a Portfolio Blog     191 Plug-Ins for Portfolio Blogs     194 Pulling It All Together    196 Gathering, Exporting, and Presenting Pictures    197 Adding Documents of All Shapes and Sizes    202 Final Word on Content     203 Summary    203 10    Creating Your Online Lifestream    205 What Goes into a Lifestream Blog?    206 Why Lifestreams? Wasn’t Blogging Enough?     207 Starting Your Lifestream Blog: Inputs     208 Quick Posts    210 Twitter     214 Flickr and Other Photo-Sharing Sites     216 Your Blog(s)     217 YouTube and Other Videos     218 Sharing from Your Feeds    218 Pulling It All Together    219 FriendFeed     220 Cliqset: The New Kid in Town     222 DIY Lifestreams     223 The Comment Conundrum     226 The Problem: Comments, Comments Everywhere!    226 The Solution: More Services!    227 Summary    228 11    Making Money Through Your Blog    229 Nuts and Bolts of Making Money from Blogs    230 Making Money Directly    231 Making Money Indirectly     236 Final Word on Ads     242 Pulling It Together on Your Blog     243 Ad Codes 101     243 Optimizing Your Blog’s Template     245 Tracking Your Performance     246 Summary    247 Index    249

About the Author :
This is the first book from Tris Hussey, a long-time technologist, blogger, and writer, who started off as an academic and found tech support much more to his liking. After picking up blogging on a whim in 2004, he quickly became both a professional blogger and a leading expert in business blogging. He has been a part of several Web 2.0 startups from blogging software to blogging agencies and continues to write, blog, teach, and consult. In addition to providing workshops and speaking at conferences, Tris also teaches social media, blogging, podcasting, and WordPress at the University of British Columbia, British Columbia Institute of Technology, and Capilano University. Tris lives and works in beautiful Vancouver, British Columbia.


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Product Details
  • ISBN-13: 9780672331619
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson Education (US)
  • Language: English
  • Sub Title: 6 Easy Projects to Start Blogging Like a Pro
  • ISBN-10: 0672331616
  • Publisher Date: 31 Dec 2009
  • Binding: Digital download
  • No of Pages: 288


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