Create Your Own Blog
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Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro: 6 Easy Projects to Start Blogging Like a Pro

Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro: 6 Easy Projects to Start Blogging Like a Pro


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About the Book

Create Your Own Blog 6 Easy Projects to Start Blogging Like a Pro Second Edition   6 Easy Projects to Start Blogging Like a Pro Personal Blogging Using WordPress.com • Build a Website Around Your Blog • Business Blogging Using WordPress.org Software • Multimedia Blogging • Portfolio Blogging for Artists • Blogging with Tumblr   Build a great personal or business blog… absolutely no experience needed!   Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step of building your own WordPress blog, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast—with a professional-quality blog that meets your goals, whatever they are!   6 Easy Projects Build great blogs like these, the easy way! ¶ Personal Blogs ¶ Business Blogs ¶ Audio and Video Podcasting Blogs ¶ Portfolio Blogs for Artists ¶ Blogging with Tumblr ¶ Creating a Website with WordPress   Learn from a pro! Discover tips, tricks, and great solutions for: ¶ Setting up your blog the right way—in just minutes! ¶ Writing blog entries people want to read ¶ Handling comments—even nasty ones! ¶ Creating a conversation and building a community ¶ Publicizing your blog ¶ Choosing the right free or low-cost blogging tools ¶ Avoiding beginner mistakes ¶ Earning cash from your blog!     You won’t believe how easy it is to create your own blog… or how much fun!    Tris Hussey is a speaker, teacher, charter member of the Professional Bloggers Association, and social media consultant. He has been a blogger since 2004 and was one of Canada's first professional bloggers. The author of thousands of posts and articles on social media, blogging, and technology, he was named one of Vancouver's top 20 social media people. He is also a professional photographer and regularly teaches blogging, WordPress, and social media at several Vancouver-area universities.

Table of Contents:
Introduction 1 About the Second Edition . . . . . . . . . . . . . . . 2 It’s All About Storytelling . . . . . . . . . . . . . . . 2 Wait, You’re a Professional Blogger?. . . . 3 How to Use This Book. . . . . . . . . . . . . . . . . . . 4   1 Beginning the Story: Blogging Then and Now 7 A Brief History of Blogging . . . . . . . . . . . . . 8 The Blog Heard Round the World: Blogging Gets Mainstream Attention . . . . . . . . . . . . 9 Blogging Comes into Its Own . . . 12 Culture of Sharing, Connecting, and Caring. . . . . . . . . . . 13 Blogs, Society, and the News. . . . . 13 Gaze into the Looking Glass and the Future of Blogging . . . . 15 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16   2 Installing and Setting Up Your First Blog 17 Starting Your First Blog . . . . . . . . . . . . . . . . 18 Choosing a Topic for Your Blog. . 18 Picking a Name for Your Blog . . . 19 Choosing a Domain Name. . . . . . 23 Choosing a Blog Engine . . . . . . . . . . . . . . . 23 Getting Started . . . . . . . . . . . . . . . . . . . . . . . . 30 Signing Up for a Blog on WordPress.com . . . .. . . . . 30 Setting Up a Self-Hosted Blog. . . . 32 Touring Your Blog’s Dashboard. . . . . . . . 38 Content Block: Posts, Media, Links, Pages, and Comments . . 38 Administration Block: Appearance, Plugins, Users, Tools, and Settings. . . . . 40 Tweaking Your Blog Setup . . . . . . . . . . . . 42 Tweaking and Tuning a WordPress.com Blog. . . . .. . . 42 Setting Good Permalinks . . . . . . . . 47 Antispam . . . . . . . . . . . . . . . . . . . . . . . . 48 SEO Tuning . . . . . . . . . . . . . . . . . . . . . . 49 Categories and Tags . . . . . . . . . . . . . 50 Blogrolls . . . . . . . . . . . . . . . . . . . . . . . . . 50 Comments and Trackbacks. . . . . . 51 Security . . . . . . . . . . . . . . . . . . . . . . . . . . 51 About Page . . . . . . . . . . . . . . . . . . . . . . 51 Themes and Colors . . . . . . . . . . . . . . . . . . . . 52 Tracking Your Blog’s Stats . . . . . . . . . . . . . 53 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54   3 Creating Content for Your Blog 55 Turning an Idea for a Blog into Blog Posts. . . .. . . 56 Capture Inspiration Whenever and Wherever It Strikes . . .  . 57 Finding Your “Voice” . . . . . . . . . . . . 60 To Anonymously Blog or Not: The Line Between Public and Private. .  . . . . 62 Write Until You’ve Said Your Piece. . . . . . . . . . . 64 If You Post It, They Will Come: Posting Frequency Answered . . . 65 Your First Post. . . . . . . . . . . . . . . . . . . . 66 Drinking from the Information Fire Hose: Using the Internet to Power Your Posts . .  . 70 Other Bloggers. . . . . . . . . . . . . . . . . . . 71 ”Real” World . . . . . . . . . . . . . . . . . . . . 72 Reader Comments . . . . . . . . . . . . . . . 73 Writing with Search Engines in Mind ....73 Keywords . . . . . . . . . . . . . . . . . . . . . . . . 74 Writing for Search Engines . . . . . . 75 Categories and Tags . . . . . . . . . . . . . 76 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76   4 Building a Community Around Your Blog 77 Encouraging Comments and Discussion. . . .  . . . . . 78 Commenting on Other Blogs . . . . 80 Spam, Trolls, and Other Vermin: The Comments You Don’t Want . . .80 Spam . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Trolls and Other Vermin. . . . . . . . . 82 Finding Other Blogs in Your Niche . . . . 83 Linking to Other Blogs . . . . . . . . . . . . . . . . 85 Connecting with Other Bloggers. . . . . . . 87 Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Facebook, Google+, and Other Social Networks . . . . . . . 89 Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90   5 Creating a Personal Blog with WordPress.com 91 Getting Started with WordPress.com. . . 92 Creating Your Account . . . . . . . . . . 93 Key WordPress.com Settings and Configuration . . . . . . . 96 Themes and Customizations . . . 100 Focus on the Content—What to Put in a Personal Blog . . . . . . .  . 107 Writing . . . . . . . . . . . . . . . . . . . . . . . . . 108 Privacy . . . . . . . . . . . . . . . . . . . . . . . . . 110 Comments. . . . . . . . . . . . . . . . . . . . . . 112 Multimedia. . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Pictures . . . . . . . . . . . . . . . . . . . . . . . . . 113 Adding Videos to Your Posts. . . . 118 Growing with WordPress.com . . . . . . . . 120 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122   6 Creating a Business Blog 123 Content. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 Writing . . . . . . . . . . . . . . . . . . . . . . . . . 125 Privacy . . . . . . . . . . . . . . . . . . . . . . . . . 128 Comments. . . . . . . . . . . . . . . . . . . . . . 128 Blogging Policies . . . . . . . . . . . . . . . 130 Multimedia. . . . . . . . . . . . . . . . . . . . . . . . . . . 132 Pictures . . . . . . . . . . . . . . . . . . . . . . . . . 132 Podcasting. . . . . . . . . . . . . . . . . . . . . . 135 Video . . . . . . . . . . . . . . . . . . . . . . . . . . . 136 Building and Hosting Your Business Blog . . . .. . 138 Choosing a Template for Your Business Blog . . .. 138 Stats . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141   7 Creating a Website 143 Isn’t This a Blogging Book? . . . . . . . . . . 144 Blog Engines to Run Websites . . 144 Blogs Are the New Websites . . . . 145 Let Technology Help You . . . . . . . 145 It’s About the Content. . . . . . . . . . 145 Does a Website Have to Have a Blog, Too?. . .. . . 146 Getting Started: Technology . . . . . . . . . . 146 Domain Name . . . . . . . . . . . . . . . . . 146 Host . . . . . . . . . . . . . . . . . . . . . . . . . . . . 146 Platform. . . . . . . . . . . . . . . . . . . . . . . . 147 Getting Started: Content . . . . . . . . . . . . . 147 Story. . . . . . . . . . . . . . . . . . . . . . . . . . . . 147 Sections. . . . . . . . . . . . . . . . . . . . . . . . . 148 Required Content. . . . . . . . . . . . . . . 148 Getting Started: Installing WordPress and Other Key Components . . 149 Installing WordPress. . . . . . . . . . . . 149 Installing Plugins . . . . . . . . . . . . . . 149 Recommended Plugins . . . . . . . . . 156 Installing Themes . . . . . . . . . . . . . . 156 What Will the Home Page Be? . . . . . . . 161 Static . . . . . . . . . . . . . . . . . . . . . . . . . . . 162 Modular . . . . . . . . . . . . . . . . . . . . . . . . 166 Choosing and Customizing Your Theme . . . . . . 168 Headers. . . . . . . . . . . . . . . . . . . . . . . . . 168 Backgrounds . . . . . . . . . . . . . . . . . . . 169 Menus . . . . . . . . . . . . . . . . . . . . . . . . . . 169 Widgets. . . . . . . . . . . . . . . . . . . . . . . . . 171 Choosing Content for Your Website . . 172 Post or Page . . . . . . . . . . . . . . . . . . . . 172 Categories and Tags . . . . . . . . . . . . 173 Images . . . . . . . . . . . . . . . . . . . . . . . . . 173 Multimedia. . . . . . . . . . . . . . . . . . . . . 174 Documents . . . . . . . . . . . . . . . . . . . . . 174 Final Touches. . . . . . . . . . . . . . . . . . . . . . . . . 174 Measuring Your Success . . . . . . . . 175 Search Engines . . . . . . . . . . . . . . . . . 176 Maintaining. . . . . . . . . . . . . . . . . . . . 176 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176   8 Creating a Visual Artist’s Portfolio Blog 177 What Makes for Good Content on a Portfolio Blog . . . . . 178 Picking the Right Tool for the Job . . . . 179 WordPress.com . . . . . . . . . . . . . . . . . 180 DIY or Self-Hosted Blogs. . . . . . . . 180 How Do I Choose Between WordPress.com and DIY? . .  . 180 Making a Site a Site . . . . . . . . . . . . . . . . . . 181 Picking a Good Theme for a Portfolio Blog . .. . . . 181 Plugins for Portfolio Blogs . . . . . . 183 Pulling It All Together. . . . . . . . . . . . . . . . 185 Gathering, Exporting, and Presenting Pictures. .. . . 185 Final Word on Content . . . . . . . . . 189 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189   9 Blogging with Tumblr 191 Why Tumblr and Not Others?. . . . . . . . 192 Getting Started with Tumblr . . . . . . . . . 192 Creating a Blog . . . . . . . . . . . . . . . . 194 Tumblr Versus WordPress. . . . . . . 204 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204   10 Creating a Multimedia Blog 205 All About Audio and Video Content....206 Podcast Gear . . . . . . . . . . . . . . . . . . . . . . . . . 208 Recording Your First Podcast . . . . . . . . . 209 Laying Down the Main Track . . 211 Podcast Editing Basics . . . . . . . . . . . . . . . . 213 Adding Audio Tracks . . . . . . . . . . . 214 Fades . . . . . . . . . . . . . . . . . . . . . . . . . . . 214 Podsafe Music . . . . . . . . . . . . . . . . . . 215 Exporting to MP3. . . . . . . . . . . . . . . . . . . . . 217 Video Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . 219 Recording Your First Video Blog . . . . . . 221 Video Editing Basics . . . . . . . . . . . . . . . . . . 224 Exporting, Compression, and Video Formats .. . . . 227 Resolutions . . . . . . . . . . . . . . . . . . . . . 228 Where and How to Host Your Podcast or Video Blog. . . . . 230 Posting Podcasts and Video to Your Blog. . . . .. . . 230 Submitting Your Show to iTunes. . . .  . . . . 232 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234   11 Making Money Through Your Blog 237 Nuts and Bolts of Making Money from Blogs . .  . . 238 Making Money Directly . . . . . . . . 238 Making Money Indirectly . . . . . . 244 Final Word on Ads . . . . . . . . . . . . . 250 Pulling It Together on Your Blog . . . . . 250 Ad Codes 101. . . . . . . . . . . . . . . . . . . 250 Optimizing Your Blog’s Template . . . . . . 252 Tracking Your Performance . . . . 253 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255   Index 257

About the Author :
Tris Hussey started blogging on a whim and then found himself as Canada’s first professional blogger. Tris has worked for several blogging and media startups and has taught new media at the British Columbia Institute of Technology. Tris teaches blogging, WordPress, and podcasting through the University of British Columbia. In addition, Tris finds time to speak, guest lecture, and contribute to the social media community in and around Vancouver. When not doing all this, Tris manages the marketing and social media for Simply.ca.


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Product Details
  • ISBN-13: 9780132967396
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Addison Wesley
  • Language: English
  • Sub Title: 6 Easy Projects to Start Blogging Like a Pro: 6 Easy Projects to Start Blogging Like a Pro
  • ISBN-10: 0132967391
  • Publisher Date: 26 Apr 2012
  • Binding: Digital download
  • No of Pages: 289
  • Weight: 1 gr


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