Rise and Fall of a Multi-million Dollar Brand: I did it my way

I DID IT MY WAY... When a mission to help a forgotten Pacific People and an unorthodox idea is hatched in a family's garage and turns into a multi-million dollar global brand. This is the inspiring story of Stacey King. An accomplished Australian entrepreneur, corporate executive and philanthropist. How it all began and how it all ended. From the remotest villages to the rolling plains of Mongolia. Stacey forges a business path that is unique. A Cause driven juggernaut that focused on a global message to seek justice, the importance of our shared humanity and what we can all do in our lives to truly make a difference. From her first business enterprise at 15 years of age and her unending belief that anything is possible, she shares her vision and her determination that you never give up. This is her journey- The Rise & Fall of a Multi-Million Dollar Brand

About the Author :
Stacey King is an accomplished entrepreneur, corporate executive and philanthropist with tremendous experience in highlighting and advocating for the Banabans, an indigenous Pacific people, over many decades. She grew up in the carefree surrounds of Brisbane and Gold Coast Australia, where daily neighbourhood activities contributed to her adventurous spirit. With Stacey's unending belief that anything in life was possible, she began her first business venture and purchased her first property at just 15 years of age. Over the years, while raising three children, she turned many of her creative ideas into various business ventures. In 1990 she discovered a collection of old family photographs capturing four generations of her family's lives on a remote Pacific Island called Banaba. It would set her on a mission to write her first book, Nakaa's Awakening-Land of Matang and tell the world about the injustice and plight of the Banaban people. Stacey went on to establish an international organisation, the Banaban Heritage Society, working on many aid projects over the years. During subsequent meetings with Banaban elders, she was asked to tell their story and the truth behind their cultural identity. During this process, she met Ken Sigrah, a spokesman representing major clans on the island. They soon discovered their shared passion to seek justice for the Banaban people and to one day see the rehabilitation of the homeland left destroyed by mining. They held the belief that their lives and destiny were intertwined, bringing them together so they could try and right the wrongs of the past. In 2004 they founded Nature Pacific in Australia, to market virgin coconut oil from Ken's relatives back in Fiji. Stacey had already been involved in the natural health industry so marketing the family's coconut oil seemed a natural progression. It also provided the opportunity to get their brand to carry the Banaban name and story to a much broader audience. From humble beginnings working out of the family's small garage and with the assistance of their two daughters, the company would turn into a multi-million dollar global brand.

Review :
"I just finished reading this brilliant book - the roller-coaster story of my friend Stacey King's multi-million dollar business, an enterprise that came from the heart. Highly recommended if you have any interest in business and a fascinating insight into what it's like to be at the helm of a business that suddenly starts to take off. Hint: you need a cool head and nerves of STEEL!" Natalie M, UK