Getting it Right
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Getting it Right: Creating Customer Value for Market Leadership

Getting it Right: Creating Customer Value for Market Leadership


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About the Book

Getting It Right! Is the first book on lading change in an organization that provides a simple, convenient tools for getting managers, staff, partners, and other stakeholders all on the same page, at the same time. Other book talk about how to get it done in the abstract; Getting It Right shows you how to get it done in the workplace. Each chapter provides common-sense advice and clear, simple workshops and exercises that help you: Prepare leaders, teams, and individual employees to deliver value; Perceive value as customers see it; and Provide the value your customers want, profitably, through superior manufacturing, delivery, and service capabilities. Philip Weinzimer is Senior Consultant with Xerox Document Services, and previously was a senior management consultant with Worldwide Information Services Group of Unisys.

Table of Contents:
The New Enterprise. PREPARE YOUR WORKFORCE. We Did It Ourselves. Introducing Change. Eight New Business Behaviors. The Customer-Focused Organization. PRECEIVE YOUR MARKERPLACE. How Your Customer Perceives Value. Your Market and the Competitive Environment. PROVIDE SUPERIOR VALUE. How to Build Core Capabilities That Provide Value. Reinventing Superior Customer Value and Delighting Your Customers. How to Keep on Getting It Right. Bibliography. Index.

About the Author :
PHILIP WEINZIMER is Senior Project Manager for Xerox Professional Document Services, the worldwide consulting arm of Xerox Corporation. Mr. Weinzimer has over twenty-five years of consulting and senior-level industry experience designing and implementing strategies that improve profitability, cost structure, and competitive advantage for Fortune 500 companies. He uses creative and innovative coaching techniques--through workshops--to enhance new organizational skills and knowledge.


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Product Details
  • ISBN-13: 9780471291886
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 236 mm
  • Returnable: N
  • Sub Title: Creating Customer Value for Market Leadership
  • Width: 163 mm
  • ISBN-10: 0471291889
  • Publisher Date: 23 Apr 1998
  • Binding: Hardback
  • Language: English
  • Spine Width: 33 mm
  • Weight: 690 gr


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