Buy Imagining Marketing Book by Stephen Brown - Bookswagon
close menu
Bookswagon
search
My Account
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Art, Film & Photography > General > The arts: general issues > Theory of art > Imagining Marketing: Art, Aesthetics and the Avant-Garde(Routledge Interpretive Marketing Research)
Imagining Marketing: Art, Aesthetics and the Avant-Garde(Routledge Interpretive Marketing Research)

Imagining Marketing: Art, Aesthetics and the Avant-Garde(Routledge Interpretive Marketing Research)


     0     
5
4
3
2
1



Available


X
About the Book

This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon. The contributors argue that, since standing out from the crowd is no less important than artistic ability, the mantle of imagination has been passed from the artist to the marketeer.

Table of Contents:
Introduction 1. Figments for Sale: Marketing, Imagination and the Artistic Imperative Stephen Brown and Anthony Patterson Part I: Art 2. Eacute;douard Manet, Calvin Klein and the Strategic Use of Scandal Jonathan Schroeder 3. The Endless Enigma or the Last Self-Portrait (or, What the Marketer can Learn from the Artist) Ian Fillis 4. Marketers Wake! A Portrait of the Artist as a Marketing Man Anthony Patterson and Stephen Brown 5. Dealing with Death: Art, Mobility and the Marketplace Stephanie O'Donohoe and Darach Turley 6. 'Trust No-one': Science Fiction and Marketing's Future Present Warren Smith and Matthew Higgins 7. The Good, the Bad and the Jolly: Taste, Image and the Symbolic Resistance to the Coca-colonization of Denmark S ouml;ren Askegaard and Fabian F. Casba Part II: Aethetics 8. Presenting the Past: on Marketing's Re-production Orientation Stephen Brown, Elizabeth C. Hirschman and Pauline Maclaran Part III: The Avant-Garde 9. Tupperware, Tommy Moore, Teddy Bear and Tipper Gore - Pete, Jamie, Stew, Oyster and Morrie's High School Reunion: Titillation and Titivation in Entelechic Entitulation Morris B. Holbrook 10. Going out in a Blaze of Glory: Southern White Trash Retrospections on my Personal Relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-Impersonating-Professional-Wrestling-Snake -Handling-Minister-Who-Sang-Hank-Williams'-Songs Craig J. Thompson 11. Suburban Soundtracks Hope J. Schau 12. Drove my Chevy to the Levee Stephen Brown 13. A Cultural Biography of my Groucho Glasses Russell W. Belk 14. Burning in the Bush of Ghosts Joel Watson Conclusion 15. Beyond the Pleasure Principle: the Death Instinct of Pioneer Studies in Marketing Robert Grafton Small

About the Author :
Stephen Brown, Anthony Patterson

Review :

'Imagining Marketing ... provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practioners.' - Journal of International Marketing and Marketing Research


Best Sellers


Product Details
  • ISBN-13: 9780415234863
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Height: 234 mm
  • No of Pages: 324
  • Sub Title: Art, Aesthetics and the Avant-Garde
  • Width: 156 mm
  • ISBN-10: 0415234867
  • Publisher Date: 01 Feb 2001
  • Binding: Hardback
  • Language: English
  • Series Title: Routledge Interpretive Marketing Research
  • Weight: 760 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Imagining Marketing: Art, Aesthetics and the Avant-Garde(Routledge Interpretive Marketing Research)
Taylor & Francis Ltd -
Imagining Marketing: Art, Aesthetics and the Avant-Garde(Routledge Interpretive Marketing Research)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Imagining Marketing: Art, Aesthetics and the Avant-Garde(Routledge Interpretive Marketing Research)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!