Student Value Edition for Economics plus MyEconLab plus eBook 2-semester Student Access Kit

This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View `Alternate Versions’ of this book on the web catalog page, or contact your local representative for details. Economics offers a novel approach to the principles of economics course based on three pedagogical principles: Ongoing assessment is an essential component of the learning process; Students understand concepts better when they are presented in the context of engaging stories; Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life. Quality assessment permeates every component of Economics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

Table of Contents:
Part I: Introduction 1. Economics: The Science of Everyday Life EXAMPLE Registering for Class on the First Day of the Semester 2. Efficiency and Allocation in the Global Economy EXAMPLE  U.S Spending on Military Build-up and Healthcare 3. The American Economy in a Global Setting EXAMPLE  Ups and Downs of Pittsburgh’s Steel Industry 4. Introduction to the Demand and Supply Framework EXAMPLE  Market for Coffee in Burlington, Vermont 5. Elasticity EXAMPLE  Lunchtime Market for Fast Food 6. Market Efficiency and Government Intervention EXAMPLE  Buying a Laptop Computer for College PART II: The Role of Consumers and Firms 7. Consumer Behavior EXAMPLE Spending Money on Pizza or CDs 8. Firm Production and Cost EXAMPLE Guitar Production in Nashville, TN PART III: Market Structure, Pricing, and Public Policy 9. Perfect Competition EXAMPLE Pike Place Market and the Seattle Salmon Business   10. Monopoly EXAMPLE Major League Baseball and an Atlanta Braves game   11. Monopolistic Competition and Product Differentiation EXAMPLE Philly Cheese Steak Industry 12. Oligopoly EXAMPLE  Video Game Console Industry 13. Antitrust, Regulation, and Deregulation EXAMPLE  Ticketmaster as a Monopoly PART IV: Resource Markets, Market Failure and Public Goods   14. Firms and Financial Markets EXAMPLE  Google's Rise to Prominence   15. Labor Markets EXAMPLE  MP3 Carrying Case Manufacturer 16. Poverty and the Distribution of Income EXAMPLE  Oprah Winfrey's Career   17. Market Failure and Public Goods EXAMPLE The Chesapeake Bay's Endangered Natural Resources   Part V: Measuring Macroeconomic Health 18. Unemployment and Employment EXAMPLE  Unemployed College Grad in the San Francisco Job Market   19. Inflation and Prices EXAMPLE  Hyperinflation in Germany During the 1920's   20. GDP and the Business Cycle EXAMPLE Buying American: Toyota Matrix or Ford Focus Part VI: The Aggregate Demand, Aggregate Supply, and Fiscal Policy   21. Aggregate Demand/Aggregate Supply: The Basic Model EXAMPLE Comparison of Macroeconomics Outcomes After the Vietnam War and Gulf Wars   22. From Short-Run to Long-Run Equilibrium: The Model in Action EXAMPLE Comparative Performance of Various Economies   23. The Role of Aggregate Demand in the Short-Run EXAMPLE Hollywood's Fascination with the Great Depression   24. Fiscal Policy EXAMPLE "Blame Game" Over the Health of the Economy During Presidential Elections   25. The Federal Budget and the National Debt EXAMPLE Spiraling U.S. National Debt Part VII: Money and Monetary Policy 26.  Basics of Money and Banking EXAMPLE  Private Currency in Ithaca, New York   27. Money Creation and Monetary Policy EXAMPLE  Federal Reserve Actions to Stabilize the U.S. Economy in the Wakeof the 9/11 Terrorist Attacks   28.  Money in the Macroeconomy EXAMPLE Federal Reserve Doubles M1 Money Supply    Part VIII: Long-Run Economic Health   29. Long-Run Implications of Macroeconomic Policy EXAMPLE  Debate Over Active versus Passive Stabilizatoin Policies in Response to the 2001 Recession   30. Economic Growth EXAMPLE Comparing the U.S. and Mexican Economies   Part IX: International Trade and Finance   31. International Trade EXAMPLE  Anti-globalization Protesters at the WTO Meeting in Seattle, WA   32. International Finance EXAMPLE  The Argentine Financial Crisis