Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit
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Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit

Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit

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About the Book

This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View `Alternate Versions’ of this book on the web catalog page, or contact your local representative for details. Microeconomics offers a novel approach to the principles of economics course based on three pedagogical principles: Ongoing assessment is an essential component of the learning process; Students understand concepts better when they are presented in the context of engaging stories; Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life. Quality assessment permeates every component of Microeconomics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

Table of Contents:
Part 1: Introduction 1. Economics: The Science of Everyday Life EXAMPLE  Registering for Class on the First Day of the Semester 2. Efficiency and Allocation in the Global Economy EXAMPLE  U.S Spending on Military Build-up and Healthcare 3. The American Economy in a Global Setting EXAMPLE  Ups and Downs of Pittsburg's Steel Industry 4. Introduction to the Demand and Supply Framework EXAMPLE  Market for Coffee in Burlington, Vermont 5. Elasticity EXAMPLE   Lunchtime Market for Fast Food 6. Market Efficiency and Government Intervention EXAMPLE  Buying a Laptop Computer for College PART 2: The Role of Consumers and Firms 7. Consumer Behavior EXAMPLE Spending Money on Pizza or CDs 8. Firm Production and Cost EXAMPLE Guitar Production in Nashville, TN PART 3: Market Structure, Pricing, and Public Policy 9. Perfect Competition EXAMPLE Pike Place Market and the Seattle Salmon Business   10. Monopoly EXAMPLE Major League Baseball and an Atlanta Braves game   11. Monopolistic Competition and Product Differentiation EXAMPLE Philly Cheese Steak Industry 12. Oligopoly EXAMPLE  Video Game Console Industry 13. Antitrust, Regulation, and Deregulation EXAMPLE  Ticketmaster as a Monopoly   PART 4: Resource Markets, Market Failure, and Public Goods   14. Firms and Financial Markets EXAMPLE  Google's Rise to Prominence   15. Labor Markets EXAMPLE  MP3 Carrying Case Manufacturer 16. Poverty and the Distribution of Income EXAMPLE  Oprah Winfrey's Career   17. Market Failure: Public Goods and Externalities EXAMPLE The Chesapeake Bay's Endangered Natural Resources   Part 5: International Trade and Finance   18. International Trade EXAMPLE  Anti-globalization Protesters at the WTO Meeting in Seattle   19. International Finance EXAMPLE  The Argentine Financial Crisis


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Product Details
  • ISBN-13: 9780321451286
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Prentice Hall
  • Language: English
  • ISBN-10: 0321451287
  • Publisher Date: 28 Jan 2007
  • Binding: Paperback


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Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit
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Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit
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