We Are All Weird Book by Seth Godin at Bookstore - Bookswagon
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Home > Business and Economics > Business and Management > Sales and marketing > We Are All Weird: The Rise of Tribes and the End of Normal
We Are All Weird: The Rise of Tribes and the End of Normal

We Are All Weird: The Rise of Tribes and the End of Normal


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About the Book

Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.

About the Author :
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.


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Product Details
  • ISBN-13: 9780241209011
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Books Ltd
  • Height: 180 mm
  • No of Pages: 112
  • Sub Title: The Rise of Tribes and the End of Normal
  • Width: 130 mm
  • ISBN-10: 0241209013
  • Publisher Date: 24 Sep 2015
  • Binding: Paperback
  • Language: English
  • Spine Width: 10 mm
  • Weight: 128 gr


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