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Advanced Televison Systems: Brave New TV

Advanced Televison Systems: Brave New TV


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About the Book

Advanced Television Systems offers a thorough explanation of the new TV technology and programs that will soon burst into our living rooms. The book helps readers understand how our current television will evolve over the next 20 years and how it will change us and our world. This timely book includes a comprehensive, clear, and interesting examination of the industries planning to deliver TV and the strategies adopted by the major media corporations to encourage the usage of new technologies. It also has the most complete list of advanced TV test sites in print. High definition, digital, interactive, compressed, connected, switched television will change the way we work and live. Now readers can learn what the insiders know about the emerging television system, including the terms, the technologies, the players, the programming, and the markets. Joan M. Van Tassel received her doctorate at the Annenberg School for Communications/USC. She is an educator and author on new communication technologies, writing for publications such as The Hollywood Reporter, WiReD, and Videomaker

Table of Contents:
Part 1: Characteristics of the Future Television Systems * High Definition Television * Digital Compressed Television * Interactive Television * Connected, Switched, Global Television * A Question of Standards * Part 2: Distribution and Delivery Systems * George Gilder and the Great Conduit Debate * The Wired World * The Wireless World * Part 3: Programming for the New Television * Television Test-Tubes * The Economics of the New Programming and Services * Developing and Producing Interactive Programming and Services * How the TV Will Change People's Lives * Part 4: Marketing the New Television * Business Models and Scenarios of Adoption * Limits on Marketing * Part 5: Theoretical Views on Technology * Theory and Technology *

About the Author :
Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.

Review :
There is an amazing wealth of up-to-date information on the players, associations, roll-outs, technologies, and policy changes I am very impressed.Ron Rice, professor of Communication, Rutgers: The State University of New Jersey. A totally modern book that explains new technologies in an easy-to-read and sometimes even humorous style. This book defines the various aspects of advanced television and gives realistic assessments about there potential for success.Lynne S. Gross, Ph.D., Pepperdine University


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Product Details
  • ISBN-13: 9780240802435
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Focal Press
  • Height: 229 mm
  • No of Pages: 417
  • Returnable: N
  • Width: 152 mm
  • ISBN-10: 0240802438
  • Publisher Date: 30 Apr 1996
  • Binding: Paperback
  • Language: English
  • No of Pages: 417
  • Sub Title: Brave New TV


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