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Televison Today and Tomorrow: It Won't Be What You Think

Televison Today and Tomorrow: It Won't Be What You Think


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About the Book

This is a brass tacks look at television with an eye on the bottom line by two men who boast over sixty years of experience in the medium. This book is intended for general readers with an interest in the media and how it makes use of television.

About the Author :
Gene F. Jankowski is Chairman of Jankowski Communications Systems. He served as President and Chairman of the CBS Broadcast Group from 1977 to 1989. David C. Fuchs, now retired, was Senior Vice President, Corporate and Broadcast Affairs, of the CBS Broadcast Group.

Review :
"A thoughtful, intriguing set of predictions of how it might work in the future."--Jeff Sagansky, Executive Vice President, Sony Corporation "Anyone betting heavily on the 'information superhighway' should consider this bottom-line view."--Kirkus Reviews "The authors provide an insider's view of the television industry and make some surprising predictions as to the future of the major networks. An interesting and provocative read for media professionals, communication scholars, and lay people alike."--Dr. John DiBiaggio, President, Tufts University "Inside knowledge meets conventional wisdom--with surprising results. Recommended reading for students, viewers, and critics of the business of television."--George Gerbner, Dean Emeritus, The Annenberg School for Communication, University of Pennsylvania "A comprehensive insider's look at how the television business really works as well as a thoughtful, intriguing set of predictions of how it might work in the future."--Jeff Sagansky, Executive Vice President, Sony Corporation "This is an 'insider' book with a visionary reach. First class in every way, readable and insightful."--Jack Valenti, President and CEO, Motion Picture Association of America "A solid overview of how networks function, of government regulation of TV, and of public television. Anyone betting heavily on the 'information superhighway' should consider this bottom-line view."--Kirkus Reviews "Jankowski and Fuchs, former top CBS execs, provide an interesting view of TV's influence from a perspective not always directly seen on the printed page....Their writing reflects deep knowledge of the industry."--Booklist


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Product Details
  • ISBN-13: 9780195111293
  • Publisher: Oxford University Press Inc
  • Publisher Imprint: Oxford University Press Inc
  • Height: 204 mm
  • No of Pages: 256
  • Spine Width: 14 mm
  • Weight: 213 gr
  • ISBN-10: 019511129X
  • Publisher Date: 13 Mar 1997
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: It Won't Be What You Think
  • Width: 136 mm


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