Profiting from Diversity by G. Moss at Bookstore UAE
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Profiting from Diversity: The Business Advantages and the Obstacles to Achieving Diversity

Profiting from Diversity: The Business Advantages and the Obstacles to Achieving Diversity


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About the Book

Frequent reference is made to the importance of workplace diversity but the remarkable and specific benefits it can bring to organizations are often overlooked. Equally, reference is rarely made to the problems of introducing it into a workplace even though these may prevent it taking root in an organisation. These are major oversights which make it difficult for organizations to present the case for diversity and take steps to ensure its effective introduction. Written by experts in the field this book fills these gaps by showing how national culture, gender and personality can impact on teamwork, management style, design and marketing preferences. It recommends a strategic approach to the implementation of diversity and offers solutions that can be delivered to match customer preferences. As well as discussing these specific benefits, the book alerts readers to the many obstacles that can impede its introduction.

Table of Contents:
PART I: THE BACKGROUND Introduction; G.Moss PART II: PROFITING FROM DIVERSITY Diversity, Innovation and Corporate Strategy; A. H. David Eastward Enlargement, Cultural and National Identity and Diversity in the European Union; H.Skinner & K.Kubacki Knowledge Management and the Positive Impact of a Collectivist Culture; G.Moss, K.Kubacki, M.Hersh & R.Gunn Gender-Based Motives for Purchasing Fair Trade Products in France; F.Ferran Women Managers in Latvia: A Universal Footprint for the Future? G.Moss, Farnham & C. Cook Variety is the Spice of Life: How Design Diversity Can Enhance Profitability; G.Moss PART III: OBSTACLES TO DIVERSITY INITIATIVES Embedding Diversity: The Obstacles Faced by Equality and Diversity Specialists; A. Preece Design Diversity: The Organisational Obstacles; G. Moss Obstacles to Greater Design Diversity: Gender and Webdesign Software; G. Horvath, G. Moss, R. Gunn& E. Vass Tackling Ageism in Employment: Age the Final Frontier of Discrimination? D. Farnham Disabled People and Employment: Barriers to Potential Solutions; M. Hersh Barriers to Diversity: The Case of Advertising Creatives; J. Blythe

About the Author :
GLORIA MOSS is a Senior Lecturer In HR at Bucks New University and a Visiting Professor at the Ecole Superieure de Gestion (ESG), Paris. She combines a background in HR, as Training Manager for Courtaulds and Eurotunnel with research on leadership, teamwork and design. She is author of more than thirty peer reviewed journal articles investigating the impact of gender, nationality and personality on behaviour with a book, Gender, Design and Marketing (2009), focusing on design and marketing.


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Product Details
  • ISBN-13: 9780230273887
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Language: English
  • ISBN-10: 0230273882
  • Publisher Date: 27 Nov 2009
  • Binding: Digital (delivered electronically)
  • Sub Title: The Business Advantages and the Obstacles to Achieving Diversity


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