MyLab Communication -- Standalone Access Card -- for Communicating for Success

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --This access code card gives you access to all of MyCommunicationLab’s grade-boosting resources. MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun!    This book focuses on the key communication competencies recommended by the National Communication Association.  Introduced at the beginning of each chapter and integrated throughout the book, these learning outcomes help focus readers as they study the theory and skills needed to become better, more effective communicators.    Well-written with interesting examples and a vibrant and engaging design, the book covers all the expected topics in an introductory course with a special appendix on interviewing.  Each chapter begins with scenarios to which a reader can relate and then solve as they learn about the concepts discussed in each chapter.  A concentrated focus on careers in communication, highlighted in a two-page spread near the end of each chapter, brings home the relevance of communication within the real world and helps the reader learn more about how studying communication can help them throughout their lives.  Additional emphasis on topics such as ethics, culture, gender, and technology can be found throughout the book. 

Table of Contents:
Chapter 1: Building Communication Foundations       Communication Defined       Communication Is a Transactional Process       Communication Occurs in a Context       Communication Involves Negotiated Meanings of Symbols       Communication Involves Shared Understanding Types of Communication Contexts      Intrapersonal       Interpersonal/Dyad       Group       Organizational       Public       Mass Communication       * Developing Skills: How To Determine Your Confidence/Anxiety Levels Basic Communication Process       Communication Models: A Brief Overview       Elements of the Basic Communication Model Exploring the Communication Model: Special Concepts       Communication and Culture       Communication and Gender       Communication and Technology       Communication and Ethics Communication Competencies Benefits of Communication Skills       Increased Self-Awareness       Empowered Participation       Improved Relationships       Enhanced Professional Success       Improved Citizenship Communication and Your Career   Chapter 2: Perception Perception: Definitions and Steps       Step 1: Selecting Available Data       Step 2: Organizing Data into a Usable Form       Step 3: Interpreting the Data by Adding Meaning and Making Predictions Factors That Lead to Differences in Perception       Physiological Factors in Perceptual Errors       Psychological Factors in Perceptual Errors       Cultural Factors in Perceptual Errors Perception and Self       Self-Concept Defined       Barnlund’s “6 Person Concept”: A “Self” Orientation       Plus-2 Concept: An “Other” Orientation       Barriers to Accurate Self-Concept Perception and Others       First Impressions       Stereotyping       Perceptual Constancy       Fundamental Attribution Error       * Making Theory Practical: Attribution Theory       Projection Developing Perceptual Skills       Using Perceptual Skills to Improve Self-Concept             Using Perceptual Skills to Improve Your Perception with Others       Perception and Your Career             Chapter 3: Listening Listening Defined       General Definition       Stages of Listening    *Developing Skills: How To Improve Your MemoryImportance of Listening       Helps Us Develop and Maintain Our Mental Health       Helps Us Develop and Maintain Relationships       Helps Us in Our Careers       Helps Us Become Better citizens Barriers to Listening       Noise       Information Processing       Cultural Differences       Gender Orientation       Poor Listening Habits       *   Making Theory Practical: Listening Styles Inventory Informational Listening       Prepare to Listen       Avoid Pre-Judging       Mentally Organize, Summarize & Link Information       Personalize Information While Listening       Take Skillful Notes       Ask Questions & Paraphrase Critical Listening       Listening Critically to Speaker Ethos       Listening Critically to Speaker Logos                Listening Critically to Speaker Pathos       Using Critical Listening Skills Empathic Listening          Judging Response       Supportive Response       Interpreting Response       Advising Response Listening and Your Career   Chapter 4: Verbal Communication Nature of Language       Language and Verbal Communication Defined       Language and the Ability to Think       Language is Rule-governed          Language and Types of Meaning          Language and Culture       Language and Gender Power of Language       Language has the power to influence our perceptions.       *   Making Theory Practical: Theory of Linguistic Relativity       Language has the power to reflect our attitudes to others.       Language has the power to affect others’ perceptions of us. Obstacles to Effective Verbal Encoding      Insufficient Vocabulary        Jargon       Euphemisms       Trigger Words       Abstracting and Allness       Polarizing Terms       Imprecise Language and Relative Terms      *  Developing Skills: How To Read a Journal Article Overcoming Obstacles to Effective Verbal Encoding       Expanding a Poor Vocabulary       Avoiding Jargon       Using Euphemisms with Care       Being Alert to Trigger Words       Being Conscious of Abstracting and Allness       Using Dating and Indexing       Defining and Describing with Care Language and Your Career   Chapter 5: Nonverbal Communication What is Nonverbal Communication       Key Communication Concepts       Nonverbal Communication Defined The Nature of Nonverbal Communication       Percent of Meaning       Ambiguous Meaning       Nonverbal Expectations      *   Making Theory Practical: Expectancy Violation Theory Categories of Nonverbal Communication       Kinesics     Proxemics Haptics       Chronemics       Artifacts       Paralanguage       Functions of Nonverbal Messages       Can Replace Verbal Messages       Can Repeat Verbal Messages       Can Reinforce Verbal Messages       Can Regulate Verbal Messages       Can Reveal Verbal Messages       Can Reverse Verbal Messages       Can Reflect Unconscious Needs Improving Nonverbal Encoding       Use Self-Monitoring       Check for Cultural Meanings                             Check for Content       Check for Personal Differences       Ask for Feedback Nonverbal Messages and Your Career               Chapter 6: Building Interpersonal Relationships       Interpersonal Communication       General Definition       Interpersonal vs. Impersonal Communication Interpersonal Relationships: Getting Needs Met       Personal Needs and Wants     *Developing Sills: How To Determine Needs and Wants       Inclusion Needs (Extrovert-Introvert)       Control Needs (Dominant-Submissive)       Openness Needs (Discloser-Withholder)       Contradictory Needs (Dialectics) Interpersonal Relationships: Gaining Rewards and Minimizing Costs Gathering Information and Using Effective Conversation       Gathering Information to Reduce Uncertainty                             Using Effective Conversation Improving Self-Disclosure:       True Self-Disclosure                             Self-Disclosure and Culture/Gender/ Technology/Ethics       Making Theory Practical: Face-Negotiation Theory       Disclosure and the Model of Social Penetration       Appropriate Self-Disclosure Interpersonal Communication and Your Career Chapter 7:  Managing Interpersonal Relationships and Conflict Relationship Stages       Stages of Relationship Development       Stages of Relationship Deterioration Relationships and Conflict       Conflict Defined       Conflict Escalators Conflict Styles       The Passive Style       The Aggressive Style       The Passive-Aggressive Style       The Assertive Style Conflict Outcomes       Win-Win       Compromise       Win-Lose (Equitable)       Lose-Lose Special Issues in Conflict and Relational Communication       Relationships and Family       Relationships and Romance       Relationships and Ethics       Relationships and Technology       *  Making Theory Practical: Dispute-Exacerbating Model of Email (DEME)       Relationships and E-Dating. Relationships and Your Career Chapter 8: Communicating in Problem-Solving Groups The Nature of Groups       What Makes a Group?             Teams and Virtual Teams       Groups and Gender/Ethics/Technology       Types of Groups       *   Developing Skills: How To Organize a Service-Learning Project Individual verses Group Decisions       When Individual Decisions Work Best       When Group Decisions Work Best Characteristics of Successful Small Groups       Optimum Size       Decision-Making Methods       Group Cohesiveness       Cultural Diversity       Absence of Groupthink       *   Making Theory Practical: Groupthink Theory Rules, Norms, and Phases of Successful groups       Rules       Norms       Phases Group Problem-Solving Process       Step 1: Identify and Define the Problem       Step 2: Analyze the Problem       Step 3: Establish and Rank Criteria       Step 4: Generate Possible Solutions       Step 5: Apply Criteria to Select Best Solution(s)       Step 6: Implement and Follow-Up Groups and Your Career   Chapter 9: Becoming Effective Group Members and Leaders Characteristics of Effective Group Members Becoming an Effective Member       Performing Formal Roles       Performing Task Roles             Performing Maintenance Roles             Avoiding Dysfunctional Roles      *   Developing Skills: How To Work with Dysfunctional Members Characteristics of Effective Group Leadership       Using Power Effectively       Sharing Responsibility       Benefiting from Culture/Gender/Technology/Ethics Becoming an Effective Leader       Leaderships Traits       Leadership Functions       Leadership Power       Leadership Styles       Situational Leadership       Transformational Leaders      *   Making Theory Practical: Transformational Leadership Theory Leadership and Your Career Chapter 10: Public Speaking: Getting Started Understanding the Nature of Anxiety       What is Speaker Anxiety?       What Causes Speaker Anxiety? Building Speaker Confidence       Be Prepared       Engage in Skills Training       Use Positive Imagery       Enjoy Breathing and Relaxation       Apply Cognitive Restructuring               Become Audience-Centered       *   Making Theory Practical: Uncertainty Reduction Theory       Practice Speaking Often     An Overview: Five Steps in Preparing a Successful Speech       Step 1: Analyzing Your Audience (demographics, attitudes, situation)       Step 2: Developing Your Topic, Purpose, and Thesis       Step 3: Gathering materials       Step 4: Organizing       Step 5: Practicing Audience Analysis: A More Detailed Look       Demographic Analysis       Attitude Analysis             --Attitudes Toward Your Topic             --Attitudes Toward You (the speaker)             --Attitudes Toward Being There       Situational Analysis       *   Developing Skills: How To Conduct an Audience Analysis Speaking Skills and Your Career   Chapter 11: Selecting a Topic and Gathering Supporting Materials Developing Your Topic, Purpose and Thesis       Topic Selection       Purpose       Thesis Statement Gathering Materials: Begin with a Rough Draft       A Rough Draft Saves Valuable Time       A Rough Draft Makes Getting Opinions from Others Easier Researching for Supporting Materials       Personal Information                 Print Sources       Electronic Databases       Internet Sources       Interviews   Types and Uses of Supporting Materials       Definitions       Explanations       Examples and Illustrations       *   Making Theory Practical: Fisher’s Narrative Paradigm       Comparisons (Literal and Figurative)       Quotations (Personal Testimony from Experts)       Statistics Quality Supporting Materials and Careers       Chapter 12:  Organizing For Informative Speaking Begin by Expanding and Revising Your Rough Draft Outline Organizational Patterns for Informative Speeches       Chronological       Spatial (Geographical)       Topical       Causal (Usually Cause-Effect)       Problem-Solution Speech Organization and Cultural Issues Speech Introductions       Catch Audience Attention       Build Rapport       Establish Credibility       Point Out Benefits to Audience       Clarify Central Idea with Thesis and Preview of Main Points       When Each Function Should Be Used Speech Conclusions       Summary of Main Points       Memorable Ending       Questions and Answers (Q&A) Speech Transitions Speech Outlining       Why Bother With Outlines?       Outlining Principles             --Principle #1: Use main points of relatively equal value             --Principle #2: Include at least two items per level             --Principle #3: Use parallel structure             --Principle #4: Don’t use Roman numerals for Introduction, Body, or Conclusion             --Principle #5: Use standard outline numbering             --Principle #6: Use generous indentations       Types of Outlines             --Rough-draft Outlines             --Formal Outlines             --Speaking Outlines Informative Presentations and Your Career   Chapter 13: Adding Visuals and Practicing Your Presentation Preparing Quality Visual Aids       Types of Visual Aids       Guidelines for Using Visual Aids with Success       *  Making Theory Practical:  Basic Design Principles       Using PowerPoint Successfully Preparing for a Specific Audience       Identify Audience Type       Select Best Delivery Method Practice Your Verbal and Nonverbal Delivery       Pick Words Carefully       Use Direct Eye Contact       Use Effective Facial Expressions       Monitor Gestures, Posture, and Movement       Monitor Clothing and Grooming Practice Your Vocal Delivery (Paralanguage)       Pitch       Rate       Volume       Emphasis       Vocal Quality       Articulation       Pronunciation       Vocal dysfluencies (interferences) Practice Citing Your Sources                  *  Developing Skills: How To Cite Sources During Your Presentation Final Preparations before Your Speech Delivery and Your Career   Chapter 14: Persuasive Speaking Understanding Persuasion       Differences between Persuasive and Informative Speeches       *   Making Theory Practical: Social Judgment Theory       Factors that Affect Persuasion Types of Persuasive Speeches       Speech to Convince       Speech to Actuate Persuasive Appeals that Really Persuade       Speaker Credibility (Ethos)       Evidence and Reasoning (Logos)       Emotional Appeal (Pathos) Persuasive Organizational Patterns       Persuasive Patterns for Arguments–Statement of Logical Reasons        Persuasive Patterns for Problems and Solutions             *   Developing Skills: How To Use Inoculation Theory       Persuasive Pattern for Policy and Action–Motivated Sequence Adapting Organizational Patterns to Audiences       When Audience Favors Your Position       When Audience Opposes Your Position       When Audience is Neutral toward Your Position       When Audience Exposed to Counter-Persuasion       When You Want Your Audience to Take Action       When Audience Opinions Vary Widely       Sample Student Speech: Emylee Pinero Final Thoughts from the Authors Persuasion and Your Career            Appendix A: Communicating Successfully in the Interviewing Context   Interviewing: An Overview       What makes a Quality Interview?       Interviewer and Interviewee Responsibilities Informational Interviewing       What is an Informational Interview?       Benefits of Informational Interviewing       Employment Interviewing       Interviewer Responsibilities       Interviewee Responsibilities