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Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.
This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
Table of Contents:
CHAPTER 1: MASS MEDIA LITERACY
Media Ubiquity
Human Communication
Media and Society
Media Finances
Chapter Wrap-Up
Review Questions
Media Literacy: A Thematic Chapter Summary
CHAPTER 2: MEDIA TECHNOLOGY
Media Technology
Printing Technology
Chemistry Technology
Electrical Technology
New Technologies
Digital Integration
Technology and Mass Communication
Chapter Wrap-up
Review Questions
Media Technology: A Thematic Chapter Summary
CHAPTER 3: MEDIA ECONOMICS
Financial Foundations
Ownership Structures
Sponsored Media
New Media Models
Debate over Government Role
Historic Media-Government Links
New Media Funding
Innovation – Triggering Patterns
Chapter Wrap-Up
Review Questions
Media Economics: A Thematic Chapter Summary
CHAPTER 4: INK ON PAPER
Publishing Industry
Newspaper Industry
Post-Print Culture
Magazine Industry Status
Magazine Innovations
Book Industry
Book Genres
New Directions for Books
New Book Technology
Chapter Wrap-Up
Review Questions
Ink on Paper: A Thematic Chapter Summary
CHAPTER 5: SOUND MEDIA
The Recording Industry
New Digital Music Landscape
Regulatory Pressure
Dependence on Radio
Influence of Radio
Radio Content
Radio Station Formats
Commercial Terrestrial Radio
Corporate Radio
Public Radio
Satellite Radio
Whither Radio?
Chapter Wrap-Up
Review Questions
Sound Media: A Thematic Chapter Summary
CHAPTER 6: MOTION MEDIA
The Television-Movies Meld
Movies: First of the Motion Media
Movie Products
Hollywood Studios
The Box Office
Television in Transition
Broadcast/Terrestrial Television
Cable/Satellite Television
Video on Demand
Public Television
Future for Television
Chapter Wrap-Up
Review Questions
Motion Media: A Thematic Chapter Summary
CHAPTER 7: NEW MEDIA LANDSCAPE
Portals
Search Engines
Messaging
User-Generated Sites
Online Commerce
Online Domination
Games
Online Archives
Chapter Warp-Up
Review Questions
Mew Media Landscape: Thematic Chapter Summary
CHAPTER 8: NEWS
Journalism Traditions
Concept of News
Personal Values in News
Variables Affecting News
New Realities in News
Journalism Trends
Chapter Wrap-Up
Review Questions
News: A Thematic Chapter Summary
CHAPTER 9: ENTERTAINMENT
Entertainment in History
Storytelling
Music
Sports as Media Entertainment
Sex as Media Content
Gaming as Media Content
Artistic Values
Chapter Wrap-Up
Review Questions
Entertainment: A Thematic Chapter Summary
CHAPTER 10: PUBLIC RELATIONS
Importance of Public Relations
Origins of Public Relations
Structure of Public Relations
Public Relations Services
Public Relations and Advertising
Media Relations
Directions for Public Relations
Chapter Wrap-Up
Review Questions
Public Relations: A Thematic Chapter Summary
CHAPTER 11: ADVERTISING
Importance of Advertising
Origins of Advertising
Advertising Agencies
Placing Advertisements
New Advertising Platforms
Brand Strategies
Advertising Tactics
New Advertising Techniques
Problems and Issues
Chapter Wrap-Up
Review Questions
Advertising: A Thematic Chapter Summary
CHAPTER 12: MASS AUDIENCES
Discovering Mass Audiences
Audience Measurement Principles
Measuring Audience Size
Audience Measurement Techniques
Measuring Audience Reaction
Audience Analysis
Chapter Wrap-Up
Review Questions
Mass Audience: A Thematic Chapter Summary
CHAPTER 13: MASS MEDIA EFFECTS
Effects Theories
Lifestyle Effects
Attitude Effects
Cultural Effects
Behavioral Effects
Media-Depicted Violence
Chapter Wrap-Up
Review Questions
Mass Media Effects: A Thematic Chapter Summary
CHAPTER 14: MEDIA AND DEMOCRACY
Media Role in Governance
Media Effects on Governance
Government Manipulation of Media
Political Campaigns
Chapter Wrap-Up
Review Questions
Media and Democracy: A Thematic Chapter Summary
CHAPTER 15: MASS MEDIA GLOBALIZATION
Mass Media and Nation States
War as Libertarian Test
Arab Media Systems
Media and Terrorism
Battle for Iran
China Media
Distinctive Media Systems
Chapter Wrap-Up
Review Questions
Mass Media Globalization: A Thematic Chapter Summary
CHAPTER 16: MEDIA LAW
Intellectual Property
Free Expression
Broadening Protection
Defamation
Indecency
Chapter Wrap-Up
Review Questions
Media Law: A Thematic Chapter Summary
CHAPTER 17: ETHICS
The Difficulty of Ethics
Media Ethics
Moral Principles
Process versus Outcome
Potter’s Box
Ethics and Related Issues
Unsettled, Unsettling Questions
Chapter Wrap-Up
Review Questions
Ethics: A Thematic Chapter Summary
