Principles of Public Speaking

Balancing skills and theory, Principles of Public Speaking emphasizes responsibility, orality, Internet technology, and critical thinking as it encourages readers to see public speaking as a way to build community in today's diverse world.   Within a framework that emphasizes speaker responsibility, critical thinking, listening, and cultural awareness, this classic book uses examples from college, workplace, politics, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers readers the latest in using technology in speechmaking, featuring unique and exciting ways to blend communication and new media.

Table of Contents:
I. PUBLIC SPEAKING AND CRITICAL LISTENING. 1. Study Public Speaking in Higher Education. Studying Public Speaking. Orality in Social-Political Life. Basic Elements in the Speechmaking Process. Ethical Responsibilities for Speakers. Your First Speech.   2. Getting Started. Selecting and Narrowing Your Subject. Determining Your Purposes and Central Idea. Analyzing the Audience and Occasion. Gathering Your Speech Material. Making an Outline. Practicing Aloud. Developing Confident Delivery.   3. Critical Listening. Hearing and Listening. Barriers to Good Listening. Practical Listening Techniques. Developing Skills for Critical Listening.   4. Public Speaking and Cultural Challenges. The Nature of Cultural Processes. Understanding Our Multicultural Society. Strategies for Negotiating Cultural Differences.   II. PLANNING AND PREPARING YOUR SPEECH. 5. Understanding Your Audience. Analyzing Your Audience Demographically. Analyzing Your Audience Psychologically. Discovering Demographic and Psychological Factors. Using Audience Analysis in Speech Preparation. A Sample Audience Analysis.   6. Finding and Using Supporting Materials. Determining the Kinds of Supporting Materials You'll Need. Finding Supporting Materials. Sources of Supporting Materials. Forms of Supporting Materials. Functions of Supporting Materials. A Word about Plagiarism.  A Sample Outline for a Problem-Solution Speech: The Heartbreak of Childhood Obesity Web Workshop   7. Organizing and Outlining Your Speech. Developing Your Speech Plan. Speech-Centered Patterns of Organization. Audience-Centered Patterns of Organization. Techniques for Creating Associative Coherence in Your Speech.  Outlining Your Speech.   8. Beginning and Ending Your Speech. Capturing and Holding Attention. Beginning Your Speech. Ending Your Speech. A Sample Outline for an Introduction and Conclusion: Spay or Neuter Your Pets   III. PRESENTING YOUR SPEECH. 9. Wording Your Speech. Using Oral Style. Using Language Strategically. Creating an Atmosphere. Sample Speech “On Accepting the Nobel Prize for Literature” by William Faulkner   10. Delivering Your Speech. Working Within Oral Relationships. Selecting the Method of Delivery. Using Your Voice to Communicate. Using Your Body to Communicate.   11. Using Visual Media. The Functions of Visual Aids. Types of Visual Support. Strategies for Selecting and Using Visual Aids. Using Microsoft PowerPoint with Your Presentations   IV. TYPES OF PUBLIC SPEAKING. 12. Speeches to Inform. Facts, Knowledge, and the Information Age. Types of Informative Speeches. Essential Qualities of Informative Speeches. Sample Outline for a Demonstration Speech: Servicing Your Personal Computer. Tips for Developing Informative Speeches. Sample Outline: What Is Diabetes? Sample Speech: “The Geisha” by Joyce Chapman.   13. Speeches to Persuade. Selecting Motivational Appeals. Enhancing Your Credibility. Organizing Persuasive Speeches: The Motivated Sequence. Sample Outline of a Persuasive Speech: You’re Never Too Old to Learn – Virtually! Sample Outline of an Actuative Speech: The Chain Never Stops.   14. Argumentation and Critical Thinking. Rational Thinking and Talking: Argumentation. Evaluating Arguments. Sample Outline for an Argumentative Speech: The Danger of Chewing Tobacco. Detecting Fallacies in Reasoning. Tips for Developing Argumentative Speeches.   15. Speaking in Community Settings. Speeches of Introduction. Sample Introduction: “Introducing a Classmate." Speeches of Courtesy: Welcomes, Responses, Acceptances, and Toasts Sample Speech: “A Toast to Leo Brecker." Speeches ot Entertain. Sample Speech to Entertain: “A Case for Optimism."   Index.