Principles of Public Speaking Plus NEW MyCommunicationLab -- Access Card Package

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --Updated in its 18th edition, Principles of Public Speaking emphasizes responsibility, orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking, listening, and cultural awareness, this classic text uses examples from college, workplace, politics, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring unique and exciting ways to blend communication and new media.

Table of Contents:
I. Public Speaking in the World of Electronic Culture   1 Speech, Speaking, and Training in Higher Education  Studying Public Speaking  Orality in Social-Political Life   Basic Elements in the Speech-Making Process   Speaking of . . . Apprehension: First-Time Fears   Ethical Responsibilities for Speakers   Speaking of . . . Ethics: Ethics and Public Speaking  Your First Speech Speaking of . . . Apprehension: Breath Control   2 Getting Started   Selecting and Narrowing Your Subject   Speaking of . . . Skills: Brainstorming to Generate Topics   Determining Your Purposes and Central Idea   Analyzing the Audience and Occasion Gathering Your Speech Material   Making an Outline   Practicing Aloud  Developing Confident Delivery   Speaking of . . . Skills: Practicing Your Speech   Speaking of . . . Apprehension: State and Trait Apprehension     3 Critical Listening  Hearing and Listening   Barriers to Good Listening   Practical Listening Techniques   Speaking of . . . Skills: Good Note Taking and Active Listening   Speaking of . . . Ethics: Deliberately Misguiding Listeners   Developing Skills for Critical Listening   Listening Workshop     4 Public Speaking and Cultural Challenges  The Nature of Cultural Processes   Understanding Our Multicultural Society Strategies for Negotiating Cultural Differences   Speaking of . . . Ethics: Adapting to Moral Codes     II. Planning and Preparing Your Speech   5 Understanding Your Audience  Analyzing Your Audience Demographically   Analyzing Your Audience Psychologically   Discovering Demographic and Psychological Factors   Speaking of . . . Skills: Handling Hostile Audiences   Using Audience Analysis in Speech Preparation   Speaking of . . . Ethics: Using Audience Analysis Ethically   A Sample Audience Analysis     6 Finding and Using Supporting Materials  Determining the Kinds of Supporting Materials You’ll Need  Speaking of . . . Skills: How Much Is Enough?   Finding Supporting Materials   Speaking of . . . Ethics: What Is the Ethical Response?   Sources of Supporting Materials   Forms of Supporting Materials   Speaking of . . . Skills: Choosing Supporting Materials   Functions of Supporting Materials  A Word About Plagiarism   Speaking of . . . Skills: Citing Sources   Sample Outline for a Problem-Solution Speech: The Heartbreak of Childhood Obesity   Web Workshop     7 Organizing and Outlining Your Speech  Developing Your Speech Plan   Speech-Centered Patterns of Organization   Audience-Centered Patterns of Organization   Techniques for Creating Associative Coherence in Your Speech   Outlining Your Speech   Speaking of . . . Skills: Memory and Organization     8 Beginning and Ending Your Speech  Capturing and Holding Attention   Beginning Your Speech   Speaking of . . . Skills: How Long Should It Be?   Ending Your Speech   Sample Outline for an Introduction and Conclusion: When Just Saying “No!” Doesn’t Work    III. Presenting Your Speech   9 Wording Your Speech   Using Oral Style   Speaking of . . . Skills: Oral Versus Written Style   Using Language Strategically   Creating an Atmosphere   Speaking of . . . Ethics: Doublespeak   Sample Speech: “On Accepting the Nobel Prize for Literature,” by William Faulkner     10 Delivering Your Speech   Selecting the Method of Delivery  Speaking of . . . Apprehension: Impromptu Speaking   Using Your Voice to Communicate   Speaking of . . . Skills: Vocal Exercises   Using Your Body to Communicate   Speaking of . . . Online Communication     11 Using Visual Media  The Functions of Visual Media   Types of Visual Media   Speaking of . . . Skills: Using Visual Media in Business   Strategies for Selecting and Using Visual Media   Speaking of . . . Ethics: Can Pictures Lie?   Using Microsoft PowerPoint with Your Presentations     IV. Types of Public Speaking   12 Speeches to Inform  Facts, Knowledge, and the Information Age   Types of Informative Speeches   Essential Qualities of Informative Speeches   Speaking of . . . Skills: Choosing a Topic   Speaking of . . . Apprehension: Information Overload   Sample Outline for a Demonstration Speech: Power Tennis Comes with the Western Stroke   Tips for Developing Informative Speeches   Sample Outline: What’s So Special About 1968?   Sample Speech: “The Geisha,” by Joyce Chapman   Information vs. Persuasion     13 Speeches to Persuade  Selecting Motivational Appeals   Speaking of . . . Skills: Basic Human Needs   Speaking of . . . Ethics: Using Fear Appeals  Enhancing Your Credibility   Speaking of . . . Skills: Inoculating Audiences Against Counterpersuasion   Organizing Persuasive Speeches: The Motivated Sequence   Speaking of . . . Skills: Persuading the Diverse Audience   Sample Outline of a Persuasive Speech:  Why Iowa Should Build Another Nuclear Reactor   Sample Outline of an Actuative Speech:  You’re Never Too Old to Learn—Virtually!     14 Argumentation and Critical Thinking  Rational Thinking and Talking: Argumentation Evaluating Arguments   Speaking of . . . Skills: Evaluating Arguments   Sample Outline for an Argumentative Speech: The Dangers of Chewing Tobacco   Detecting Fallacies in Reasoning   Tips for Developing Argumentative Speeches   Speaking of . . . Skills: Responding to Counterarguments    15 Speaking in Community Settings  Speeches of Introduction   Sample Introduction: “Introducing a Classmate,” by Randolf Brown   Speeches of Courtesy: Welcomes, Responses, Acceptances, and Toasts   Sample Speech of Courtesy: A Toast to Leo Brecker   Speeches to Entertain