Mobile Business Strategies
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Home > Business and Economics > Business and Management > Business strategy > Mobile Business Strategies: Understanding the Technologies and Opportunities(Wireless Press)
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Mobile Business Strategies: Understanding the Technologies and Opportunities(Wireless Press)

Mobile Business Strategies: Understanding the Technologies and Opportunities(Wireless Press)


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About the Book

Mobile Business Strategies is a must have for operators, financial institutions, web portals, content providers and systems integrators to be able to master the future challenges of wireless development.

Table of Contents:
Preface Acknowledgments CHAPTER 1 INTRODUCTION TO THE MOBILE INTERNET What Is The Mobile Internet? Main Elements And Investment Opportunities Important Technologies And Innovations WAP And HTML Mobile Terminals Case: Socket Communications And ZIO Interactive Case: Microsoft And Intel Mobile Networks In Europe And Asia Mobile Networks In America Mobile Evolution Evolution In Mobile Networks Evolution In Mobile Terminals Evolution In Applications Evolution In Consumer Behavior What Is The Difference Between The Fixed And The Mobile Internet? Form Factory Business Model And Revenue Sources THE MOBILE INDUSTRY IS CHARACTERIZED BY A FAST INNOVATION CYCLE CHAPTER 2 PARTNERSHIPS – THE WAY TO SUCCESS IN THE MOBILE ERA The Value Chain Of Mobile Commerce Network M-Commerce Technology Content Interface Case: A Mobile Operator And Banks Are Looking For Synergy And Distribution Channels CHAPTER 3 CONSUMER MOBILE COMMERCE – MASS MARKET SOLUTIONS WITH SEGMENTATION What Would You Buy Using A Mobile Phone? Mobile And Fixed Internet Characteristics Of A Mobile Device Convenience And Instant Connectivity Intimacy Of A Mobile Device Anywhere, Anytime Mobile Commerce Applications Shopping Case: Trintech Payware Case: Scan Case: Edmunds.Com Case: 12Snap, Germany Case: Ticketmaster Case: Galileo International Inc. Case: Hotelguide.Com Entertainment Case: Akumiitti, Finland Case: NTT Docomo In Japan And Sony Computer Entertainment Inc. Case: NTT Docomo In Japan And Bandai Case: Samsung Electronics Case: Eurobet Financial Services Case: EQ Online In Finland Case: Nordea, Finland And Sweden Case: Standardization Issues Case: Halifax, Plc, The United Kingdom Case: Sonera Mobile Pay Case: Electronic Mobile Payment Services (EMPS) Advertising Case: Mspot Service In Hong Kong Case: Speechworks International Case: Geoworks Corp. Telematics Case: Ford Motor Co. News And Information Multi Channel Approach For Mobile Commerce How To Use Television For Mobile Commerce? Use Radio To Reach Mobile People Case: Ewireless Where Is The Synergy Of The Internet And Mobile Commerce? How Do You Attract The Audience Of Print Media? Mobile Services Will Be Characterized By Impulse Action Right Here, Right Now Fast Transactions, Short Messages, Alerts CHAPTER 4 CORPORATE APPLICATIONS: ALIGN

About the Author :
Jouni Paavilainen is also the author of 'Doing Business Over the Internet' (1999). He works for Accenture Mobile Lab, Finland.  Jouni's role at Accenture is to bridge modern technologies to successful m-commerce applications with business potential.


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Product Details
  • ISBN-13: 9780201788983
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Addison Wesley
  • Height: 236 mm
  • No of Pages: 256
  • Series Title: Wireless Press
  • Sub Title: Understanding the Technologies and Opportunities
  • Width: 189 mm
  • ISBN-10: 0201788985
  • Publisher Date: 05 Apr 2002
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 14 mm
  • Weight: 480 gr


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