Buy E-Commerce Basics by William S. Davis - Bookswagon
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > E-commerce: business aspects > E-Commerce Basics: Technology Foundations and E-Business Applications
E-Commerce Basics: Technology Foundations and E-Business Applications

E-Commerce Basics: Technology Foundations and E-Business Applications


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications in a technical environment are examined. This layered approach gives the reader an Understanding of the underlying infrastructure and how traditional business issues should be considered when considering e-commerce, and thus, makes it easier to grasp the strengths, limitations, and implications of various e-commerce solutions. When discussing the business of ecommerce the layered approach reflects on traditional business models used to measure successes, such as profit and return on investment. - Layered Approach - Takes a layered approach that stresses the technology infrastructure and the business issues surrounding the integration of business and technology. - Brief - A brief book that presents fundamental concepts, but with sufficient depth for a full semester course. - Companion Website - This robust web site allows the book to fit a more technical, a more business, or a more marketing flavored course by providing additional readings focused on technology issues, business issues, and marketing issues The companion web site also provides lab projects such as Creating a business plan, Performing basic technical skills (such as creating a web site), and Working with Ping, Tracert, and IPConfig. - Includes case studies of real E-commerce successes and failures.

Table of Contents:
(Each Chapter concludes with a “Summary,” “Key Words,” “Review Questions,” “Exercises,” “Projects,” and “References.”).I. INTRODUCTION. 1. What Is Electronic Commerce? The Dot-com Debacle. The Myth. The Bubble Bursts. Opinions: What Were They Thinking? Why Study E-Commerce? The Reality of E-Commerce. Technology: The Catalyst. Layering. Integrating Islands of Automation. The Internet and the World Wide Web. Technology: Hypertext. The Value Chain. Physical and Logical Data. Opinion: Bits vs. Atoms. The Supply Chain. Intermediaries. A Bigger Picture. Technology as a Source of Competitive Advantage. Business: First Movers and First Followers. E-Commerce Categories. Numbers: The E-Commerce Pie. A Plan of Attack. The Infrastructure. The Business of E-Commerce. Growing Pains. The Future of E-Commerce. Business: E-Commerce at Dell. II. THE E-COMMERCE INFRASTRUCTURE. 2. The Infrastructure. The Underlying Technology. Data Communication. Plain Old Telephone Service. Business: Communication Pricing. Wireless Communication. The Last Mile Problem. Opinion: The Demand for Broadband. Networks. Data Communication Protocols. Local Area Networks (LANs). Wide Area Networks (WANs). Internetworking. Client/Server Networks. The Internet's Infrastructure. Internet Service Providers. Numbers: The Growth of the Internet. The Backbone. Regional Internet Service Providers. TCP/IP, the Internet's Protocols. Packet Switching. The TCP/IP (Internet) Model. The Application Layer. The Transport Layer. The Internet Layer. The Network Access Layer. Open Standards. Internet Addressing. Domain Names. Technology: Domain Name Registration. The IP Address. The Domain Name System. Ports. The Media Access Control Address. Address Translation. Business: Content, Connectivity, and Delivery. The E-Commerce Infrastructure. 3. The World Wide Web. Business and the Internet. How the Web Works. Technology: Search Engines. Browsers and Web Servers. The Uniform Resource Locator (URL). Downloading a Web Page. Numbers: The Growth of the World Wide Web. Hypertext Markup Language (HTML). HTML Tags. Hyperlinks. Embedded Files. Page Load Time. Technology: Page Load Time and Embedded Files. Client-Side Interactivity. Adding Interactivity With Scripts and Applets. Plug-ins. Web Information Systems. Business: Why the Web? The Server Side. Firewalls. Web Applications. Maintaining State. Cookies. Personalized Web Pages. Security. A More Complete View of the E-Commerce Infrastructure. Opinions: Some Downsides. III. THE BUSINESS OF E-COMMERCE. 4. The Business Environment. Some Underlying Business Principles. Numbers: Evaluating a Company's Financial Health. The Bottom Line. Business Planning. Business: Go.com. Creating a Startup Business Plan. Competition. Conflicting Objectives. Business: Some B2C Success Stories. The E-Commerce Business Environment. Value Chain and Supply Chain Integration. Breakthrough Products and Services. Bits and Atoms. E-Commerce Intermediaries. New Patterns of Competition. Increased Customer Power. The Competitive Advantage Model. The Accelerating Pace of Change. Technology: The Turnpike Effect. Rapid Obsolescence. Evolving E-Commerce Business Strategies. Brand Recognition. Reducing Cycle Time. Business: E-Commerce at Dell. 5. Consumer Focused (B2C) E-Commerce. The Dot-Com Revolution. Cost of Entry. Opinion: Wait and See. Sources of Funding. The Customer's Investment. The Hook. Numbers: E-shopper Demographics. The Race to Be First. Back to Business Basics. Brand Name Recognition as a Competitive Advantage. Business: Discount Airlines. Finding Potential Customers. Numbers: Popular Search Terms. Creating Repeat Customers. Lock-in. Interconnection. Achieving a Sustainable Competitive Advantage. Customization. Consumer Focused (B2C) Revenue Sources. Selling Digital Products. Selling Physical Products. Selling Services. Business: Online Auctions. Selling Advertising. Opinion: Measure the Right Things. Usage Charges and Subscription Fees. Not-for-Profit Consumer Links. Intermediary Services. Payment Services. Information Services. Web Site Service Providers. Business: eBay. Other Forms of E-Commerce. 6. Intra-Business E-Commerce. Internal Communication. The Evolutionary Nature of Intra-Business E-Commerce. The Value Chain. Efficiency and Effectiveness. The Beginnings. Single-Function Applications. Islands of Automation. Technology: Innovation and Need. Sub-Optimization. Integrating the Value Chain. Hardware, Software, and Data Incompatibilities. New Approaches to Developing Information Systems. Integrated Client/Server Applications. Client/Server Application Logic. Partitioning the Workload. Fat and Thin Client Applications. Opinion: Fat and Thin Clients. Two-Tier Applications. Three-Tier and N-Tier Applications. Enterprise Application Integration. The Virtual Value Chain. Opinion: Outsourcing. Web Information System Services. Corporate Intranets and Value Chain Integration. First Generation Intranets. Opinion: Being “Always On”. Content Management. Second Generation Intranets. Business: Management by Exception. Enterprise Portals. Security and Recovery Services. Integrating a Geographically Dispersed Value Chain. Business: mySocrates. 7. Business-to-Business E-Commerce. The Supply Chain. Business: Inter-Corporate Collaboration. The Evolutionary Nature of Business-to-Business E-Commerce. Numbers: The Growth of B2B E-Commerce. Inter-Organizational Systems. Early Examples. Interconnectivity. Private Leased Networks. Value Added Networks. Public Bandwidth. Virtual Private Networks. Selecting a Connectivity Option. Business: Continents of Automation. Early Systems for Supply Chain Integration. SABRE. Electronic Data Interchange (EDI). Web Based Inter-organizational Systems. Business: Records Retention. Web-Based EDI. Extranets. eXtensible Markup Language (XML). Technology: J2EE and .NET. B2B E-commerce Software and Services. E-Procurement. Electronic Invoice Presentment and Payment (EIPP). Logistics Integrators. Customer Relationship Management. Supply Chain Management. B2B E-marketplaces. Enterprise Resource Planning (ERP). Business Cisco's $2.2 Billion Inventory Write-off. IV. GROWING PAINS. 8. Cybercrime and Cyberwarfare. The Internet Worm. Cybercrime. Hackers, Crackers, Phreakers, and Script Kiddies. Business: Insider Sabotage. Motivation. Password Theft. Opinion: Good Passwords. Social Engineering. Packet Sniffers. Technology: Carnivore/DCS 1000 and TEMPEST. Time Bombs, Logic Bombs, Rabbits, and Trojan Horses. Backdoors. Viruses and Worms. Numbers: Viruses. System Vulnerabilities. Opinion: Software Security. Denial of Service Attacks. Spoofing. Business: The Microsoft Attack. Information Warfare. Selecting Targets. Opinion: Vulnerability. Cyberwarfare. Cyberterrorism. Technology: EMP Weapons. 9. Security. Why Security? What Is Security? Conflicting Objectives. Balancing Conflicting Objectives. Opinion: Airport Security. Security Planning. Risk Assessment. Security Threats. Security Criteria. Access. Authentication. Integrity. Privacy. Non-Repudiation. Recovery. Auditability. Countering Security Attacks. Access Control. Opinion: The National Transportation System Smart Card. Network Vulnerabilities. Intrusion Detection. Firewalls. Cryptography. Caesar-Shift Substitution Ciphers. Symmetric Secret Key Cryptography. Asymmetric Public Key Encryption. Technology: Public-Key Encryption. Cryptananysis. Key Length. Numbers: Cracking DES. Digital Envelopes. Digital Signatures. Digital Certificates. Asynchronous Encryption Vulnerabilities. Business: Lost Digital Certificates. Steganography. The Secure Sockets Layer (SSL). Business: Visa's Security Standards. 10. Privacy and Other Social Issues. Note: subject to change. Gators and Gator Food. Privacy. What Is Privacy? Privacy and the Law. The Seal of Approval. Collecting Personal Information. Business: Harrah's Total Rewards Program. Some Legal Sources. Aggregation. Opinion: National ID Cards. Finding Missing Pieces. Capturing Clickstream Data. Tracking with Cookies. Tracking with Web Bugs. Surveillance and Monitoring. Technology: Magic Lantern. Misusing Technology. Spam. Really Annoying Ads. Opinion: Ad Blockers. Fraud. Identity Theft. Opinion: High-Profile Identity Theft. Credit Card Fraud. Scams and Con Artists. Financial Swindles. Morally Objectionable Web Sites. Countering the Bad Guys. V. THE FUTURE OF E-COMMERCE. 11. Where Do We Go From Here? Predicting the Future. Tiered Internet Services. E-Books. Web Services. Biometrics Authentication. E-Commerce and Your Future. Appendix. A. Digitization. B. The TCP/IP Protocols. C. Creating Web Pages. D. Cryptography Tools. Glossary. Index.

About the Author :
William Davis- Professor Davis wrote his first program in 1967, back in the days when the title "hacker" was considered a compliment. In 1971, he joined the faculty at Miami University in Oxford, Ohio, where he began as a teacher who writes and evolved into a writer who teaches. Professor Davis is a very successful author whose previously published texts include Computing Fundamentals: Concepts, Systems Analysis and Design, Productivity Tools, and The NECEN Voyage. John "Skip" Benamati- Dr. Benamati joined IBM in 1994 as a database administrator, and left as a corporate information technology (IT) consultant in 1994 to pursue his dream of sharing his real-world experience with students at the college level. With a Master's in Computer Science (Marist College, 1987) and Doctorate in Philosophy (Univ. of Kentucky, 1997), he joined Miami University's MIS department as an assistant professor in 1997. The focus of his doctoral and ongoing research is IT change and its effect on IT management. Dr. Benamati has published articles about IT change and e-commerce in numerous journals, and he continues to provide consulting services.


Best Sellers


Product Details
  • ISBN-13: 9780201748406
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 192 mm
  • No of Pages: 432
  • Sub Title: Technology Foundations and E-Business Applications
  • Width: 239 mm
  • ISBN-10: 0201748401
  • Publisher Date: 17 Oct 2002
  • Binding: Hardback
  • Language: English
  • Spine Width: 19 mm
  • Weight: 671 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
E-Commerce Basics: Technology Foundations and E-Business Applications
Pearson Education (US) -
E-Commerce Basics: Technology Foundations and E-Business Applications
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

E-Commerce Basics: Technology Foundations and E-Business Applications

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!