About the Book
With Point Made, legal writing expert, Ross Guberman, throws a life preserver to attorneys, who are under more pressure than ever to produce compelling prose. What is the strongest opening for a motion or brief? How to draft winning headings? How to tell a persuasive story when the record is dry and dense? The answers are "more science than art," says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step
instructions for achieving the results you want.
The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers, including Barack Obama, John
Roberts, Elena Kagan, Ted Olson, and David Boies. Their strategies, demystified and broken down into specific, learnable techniques, become a detailed writing guide full of practical models. In FCC v. Fox, for example, Kathleen Sullivan conjures the potentially dangerous, unintended consequences of finding for the other side (the "Why Should I Care?" technique). Arguing against allowing the FCC to continue fining broadcasters that let the "F-word" slip out, she highlights the chilling
effect these fines have on America's radio and TV stations, "discouraging live programming altogether, with attendant loss to valuable and vibrant programming that has long been part of American
culture."
Each chapter of Point Made focuses on a typically tough challenge, providing a strategic roadmap and practical tips along with annotated examples of how prominent attorneys have resolved that challenge in varied trial and appellate briefs. Short examples and explanations with engaging titles--"Brass Tacks," "Talk to Yourself," "Russian Doll"--deliver weighty materials with a light tone, making the guidelines easy to remember and
apply.
In addition to all-new examples from the original 50 advocates, this Second Edition introduces eight new superstar lawyers from Solicitor General Don Verrilli, Deanne Maynard, Larry Robbins, and Lisa Blatt to
Joshua Rosencranz, Texas Senator Ted Cruz, Judy Clarke, and Sri Srinvasan, now a D.C. Circuit Judge. Ross Guberman also provides provocative new examples from the Affordable Care Act wars, the same-sex marriage fight, and many other recent high-profile cases. Considerably more commentary on the examples is included, along with dozens of style and grammar tips interspersed throughout. Also, for those who seek to improve their advocacy skills and for those who simply need a step-by-step guide
to making a good brief better, the book concludes with an all-new set of 50 writing challenges corresponding to the 50 techniques.
Table of Contents:
Acknowledgments xxi Introduction xxiii PART ONE
The Theme 1
1. Brass Tacks: "Explain who, what, when, where, why, how" 2. The Short List: Number your path to victory
3. Why Should I Care? : Give the court a reason to want to find for you
4. Don't Be Fooled : Draw a line in the sand PART TWO
The Tale 5. Panoramic Shot : Set the stage and sound your theme 6. Show, Not Tell : Let choice details speak for themselves 7. Once Upon a Time : Replace dates with phrases that convey a sense of time 8. Headliners : Use headings to break up your fact section and to add persuasive effect 9. Back to Life : Center technical matter on people or entities Interlude: Gauging your brief's readability
10. Poker Face : Concede bad facts, but put them in context 11. End with a Bang : Leave the court with a final image or thought PART THREE
The Meat Using Headings
12. Russian Doll: Nest your headings and subheadings 13. Heads I Win, Tails You Lose : Argue in the alternative Interlude: Love "because"
Structuring the Sections
14. Sneak Preview : Include an umbrella paragraph before your headings and subheadings 15. Wish I Were There : Start each paragraph by answering a question you expect the court to have 16. Sound Off : Start the paragraphs with numbered reasons Analogizing
17. Long in the Tooth : Say "me too" 18. Peas in a Pod : Link your party with the party in the cited case 19. Mince Their Words : Merge pithy quoted phrases into a sentence about your own case 20. One Up : Claim that the case you're citing applies even more to your own dispute 21. Interception : Claim that a case your opponent cites helps you alone 22. Rebound : "Re-analogize" after the other side tries to distinguish
Distinguishing
23. Not Here, Not Now : Lead with the key difference between your opponent's case and your own 24. One Fell Swoop : Distinguish a line of cases all at once 25. Not So Fast : Show that the case doesn't apply as broadly as your opponent suggests 26. Authority Problems : Suggest that the case deserves little respect Using Parentheticals
27. Ping Me : Introduce your parentheticals with parallel participles 28. Speak for Yourself : Include a single-sentence quotation 29. Hybrid Model : Combine participles and quotations Introducing Block Quotations
30. Lead 'Em On : Introduce block quotations by explaining how the language supports your argument Using Footnotes
Interlude: Citations in footnotes
31. Race to the Bottom : Use footnotes only in moderation to address related side points and to add support PART FOUR
The Words Liven Up the Language
32. Zingers : Colorful verbs 33. What a Breeze : Confident tone 34. Manner of Speaking : Figures of speech 35. That Reminds Me : Examples and analogies Jumpstart Your Sentences
36. The Starting Gate : The one-syllable opener 37. Size Matters : The pithy sentence 38. Freight Train : The balanced, elegant long sentence 39. Leading Parts : Two sentences joined as one 40. Talk to Yourself : The rhetorical question 41. Parallel Lives : The parallel construction Creative Punctuation
42. A Dash of Style : The dash Interlude: The hyphen
43. Good Bedfellows : The semicolon 44. Magician's Mark : The colon Seamless Flow
45. Take Me by the Hand : Logical connectors 110 Transition Words and Phrases
46. Bridge the Gap : Linked paragraphs Visual Appeal
Interlude: Looking good
47. Join My Table : Tables and charts 48. Bullet Proof : Bullet points and lists PART FIVE
The Close The Last Word
49. Parting Thought : End the argument with a provocative quotation or pithy thought 50. Wrap-Up : Recast your main points in a separate conclusion Appendices
The Top Fifty Advocates: Biographies How to Write the Perfect Brief: Fifty Techniques Step One: The Theme
Step Two: The Tale
Step Three: The Meat
Step Four: The Words
Step Five: The Close
Twenty Best Quotes from Judges Annotated Models Before-and-after section from Jones v. Clinton
Alaska v. EPA
MercExchange v. eBay Index
About the Author :
Ross Guberman is president of Legal Writing Pro, an advanced legal-writing training and consulting firm. He has worked with thousands of attorneys at more than 100 of the world's largest and most prestigious law firms and for dozens of state and federal agencies and bar associations. Guberman is also a Professorial Lecturer in Law at The George Washington University Law School, and he holds degrees from Yale, the Sorbonne, and The University of
Chicago Law School. Before founding Legal Writing Pro, Guberman worked as a musician, lawyer, translator, editor, and journalist. He has also commented on law, business, and lawyer development for major newspapers, radio
stations, trade publications, and television networks, and he has addressed several major international conferences as well.
Review :
"The only way to teach students how to be effective legal writers is to immerse them in as much outstanding legal writing as possible. By concentrating so much great written advocacy so compactly--and by focusing readers' attention so precisely on the qualities that make the selected texts so compelling--this book supplies an indispensable tool to those engaged in the craft of making excellent lawyers."
--Dan Kahan, Elizabeth K. Dollard Professor of Law, Yale Law School
"Effective advocacy consists of a skillful blend of clear language and a sense of dramatic structure. Guberman's exemplars demonstrate again and again how to transform an otherwise ordinary case into a morality tale with a happy ending."
--Judge Thomas Penfield Jackson
"A must for the library of veteran litigators and aspiring moot court competitors. Ross Guberman teaches the art of persuasive legal writing with lively quotes from top-notch briefs, coupled with his own insights and recommendations."
--Stephen Shapiro, Senior Member, Supreme Court and Appellate Litigation group, Mayer Brown
"I love this book and recommend it for everyone. Ross Guberman's bag of tricks will spiff up your writing. He shares 50 techniques, and then-the fun part-he offers choice nuggets to show you how the hot shots pull it off."
--Ronald Marmer, Chair-Elect, ABA Section on Litigation; Partner, Jenner & Block
"Point Made is writing-nerd nirvana...It instantly won a place on my short list of favorite legal-writing books." --Jay O'Keeffe, DeNovo: A Virginia Appellate Law Blog
"Entertaining and informative...a smart approach to writing persuasive legal briefs. Rather than lecturing the reader about what to do, Point Made shows you how the headline lawyers do it." --Steven R. Merican,Illinois Appellate Lawyer Blog
"[Guberman] doesn't just tell you what to do: he shows you...I learned a lot from reading Ross's book; I think you will too." --Raymond Ward,the (new) legal writer
"I've seen no other book so clearly provide concrete and diverse examples of 'what this stuff' should look and sound like when it's done right... [my] revision radically improved...incredibly helpful." --Wendy McGuire Coats, the Ninth
"I am loathe to come across so effusive in my praise of the book, as to appear biased. But I can't help but highly recommend the book, it's that good. If you want to improve your legal writing, pick up a copy of Point Made ." --Keith Lee, An Associate's Mind
"Just by reading the book, lawyers and legal writers at all stages of their careers can cull from Guberman's advice valuable lessons that are easy to remember and simple to apply. For these reasons, Point Made would make an excellent addition to any law school, law firm, court, or academic library collection." -- Julie Graves Krishnaswami, Law Library Journal
"Both novel and helpful...Point Made provides much food for thought for the experienced advocate...Guberman provides sound advice supported by the practice of the best in the business." -- ABA
"Guberman has assembled example after example of creative, clever, clear, common-sense legal writing. He's compiled in one book the great writing that will cause a legal writer to
sigh, 'I wish I'd written that.' But he did not stop there. Guberman has written a useable handbook that will aid the writer in crafting similar envy worthy moments of argument...Guberman's techniques provide immediate ways to improve, tighten, and enliven the language and persuasive force of your prose."
--Wendy McGuire Coats, Appellate Issues Spring 2012, ABA
