About the Book
Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy-to-understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from
high-growth, venture-capital-funded, technology ventures to self-funded, slower-growth, more lifestyle- oriented new business enterprises.
For each of the principles, Fisher shares
intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.
Table of Contents:
Acknowledgments: Haley Dosenbach and Ali N. Ferguson
Introduction Part 1: The Value Principles
1: The Problem Principle
2: The Exploration Principle
3: The Simplicity Principle 4: The Prototype Principle
5: The Experimentation Principle
6: The Adaptation Principle Part 2: The Action Principles
7: The Hustle Principle
8: The Story Principle Part 3: The Resourcing Principles
9: The Control Principle 10: The Affordable Loss Principle Part 4: The Big Picture Principles
11: The Trajectory Principle
12: The Integration Principle
Conclusion References Index
About the Author :
Greg Fisher is the Larry and Barbara Sharpf Professor of Entrepreneurship at the Kelley School of Business at Indiana University. Fisher teaches in the areas of strategy and entrepreneurship, and he has won numerous teaching awards at Indiana University, the University of Washington, and the Gordon Institute of Business Science. In 2014, he was named on the list of the of the "40 Most Outstanding B-School Profs under 40," and in 2016 and 2022, he
was named among the "Favorite Business School Professor Teaching MBAs" by Poets and Quants website. Fisher's research has been published in top-tier management and entrepreneurship journals. He is the past Editor-in-Chief of Business Horizons and serves as an Associate Editor for the Academy of Management Review. Fisher also served as a field editor for the Journal of Business Venturing from 2017- 2020. In 2018, he was awarded the Emerging Scholar Award from the Entrepreneurship Division of the Academy of Management. Prior to a career in academia, he qualified as a
Chartered Accountant with Deloitte in South Africa and worked as a senior manager of learning and development for Deloitte Southern Africa before founding and building a training solutions venture called Learninglab. Fisher was
an expert contributor to Entrepreneur Magazine from 2006 to 2012, where he wrote more than sixty feature articles.
Review :
There are many books in entrepreneurship, but none like this one! Fisher offers a fresh perspective on how to navigate the entrepreneurial process and does so in an educational and entertaining manner. Make it YOUR principle to study it carefully.
In a landscape inundated with 'how-to' guides for entrepreneurial success, Professor Fisher offers a refreshing perspective rooted in experience and academic rigor. His principles offer clarity amidst the chaos of startup culture, providing a structured framework for entrepreneurs, students, and educators to navigate the ambiguity of startups and explore the realities of the entrepreneurial journey.
Whether you are thinking of starting your own business, exploring ideas of launching a new enterprise within an existing organization, supporting entrepreneurship development, or teaching entrepreneurship, this is the book you're looking for: The String Theory of Modern Entrepreneurship. If starting a business is like learning to sail, many books cover which vessel to build, how to finance it, how to staff it, and how to pilot it, as well as how to read navigational charts. But this book will touch on something far more fundamental: it will teach you to understand the currents you'll be sailing in and thus learn to sail using far less resistance
Fisher performs a remarkable act: distilling the essence of entrepreneurship into twelve core principles, spanning four critical areas: value, action, resources, and the big picture. Filled with pertinent and actionable insights, this book will ignite your entrepreneurial journey toward success.
Using an engaging and straightforward narrative, Fisher uses real-world stories to explain twelve principles
Dr. Greg Fisher has created a unique set of twelve core principles of entrepreneurial progress that cleverly lay out a roadmap for aspiring entrepreneurs to utilize. Written in an easily digestible form, this book offers a much-needed resource for anyone interested in establishing their own venture amidst the myriad of challenges they will confront.
Entrepreneurship is messy. What one starts out to create is rarely what gets created. The entrepreneur actually controls little and must continually learn and adapt as things unfold. In an excellent book, Fisher demonstrates that he gets entrepreneurship and provides a pathway for navigating this tumultuous journey. Using evidence-based principles and practical frameworks, he turns the unmanageable into the manageable.
Written from Fisher's unique and engaging perspective as a renowned researcher, professor, and former entrepreneur, The Principles of Entrepreneurial Progress is an invaluable resource for entrepreneurs, mentors, and educators. It offers practical insights and actionable strategies for driving entrepreneurial success and growth. Each principle is vividly illustrated, grounded in evidence, and shown to have crucial value for all types of entrepreneurs.
Whether entrepreneurs are working on effectively telling their story, prototyping their initial ideas, or facing some other quandary, Fisher offers a critically important text that explains various principles of how entrepreneurship works and offers frameworks for entrepreneurs to solve their problems systematically. The Principles of Entrepreneurial Progress is the most 'entrepreneurship' text since The Lean Startup!
There are many books in entrepreneurship, but none like this one! Fisher offers a fresh perspective on how to navigate the entrepreneurial process and does so in an educational and entertaining manner. Make it YOUR principle to study it carefully.
In a landscape inundated with 'how-to' guides for entrepreneurial success, Professor Fisher offers a refreshing perspective rooted in experience and academic rigor. His principles offer clarity amidst the chaos of startup culture, providing a structured framework for entrepreneurs, students, and educators to navigate the ambiguity of startups and explore the realities of the entrepreneurial journey.
Whether you are thinking of starting your own business, exploring ideas of launching a new enterprise within an existing organization, supporting entrepreneurship development, or teaching entrepreneurship, this is the book you're looking for: The String Theory of Modern Entrepreneurship. If starting a business is like learning to sail, many books cover which vessel to build, how to finance it, how to staff it, and how to pilot it, as well as how to read navigational charts. But this book will touch on something far more fundamental: it will teach you to understand the currents you'll be sailing in and thus learn to sail using far less resistance--and therefore energy (human and capital)--than you are used to. It is a game changer.
Fisher performs a remarkable act: distilling the essence of entrepreneurship into twelve core principles, spanning four critical areas: value, action, resources, and the big picture. Filled with pertinent and actionable insights, this book will ignite your entrepreneurial journey toward success.
Using an engaging and straightforward narrative, Fisher uses real-world stories to explain twelve principles--basic ideas and rules--that entrepreneurs can use to propel them throughout their entrepreneurial journey. By including explanations of each principle, suggestions for how to practice and apply them, and worksheets, this book provides practical and useful guidance, no matter where you are in your entrepreneurial career.
Dr. Greg Fisher has created a unique set of twelve core principles of entrepreneurial progress that cleverly lay out a roadmap for aspiring entrepreneurs to utilize. Written in an easily digestible form, this book offers a much-needed resource for anyone interested in establishing their own venture amidst the myriad of challenges they will confront.
Entrepreneurship is messy. What one starts out to create is rarely what gets created. The entrepreneur actually controls little and must continually learn and adapt as things unfold. In an excellent book, Fisher demonstrates that he gets entrepreneurship and provides a pathway for navigating this tumultuous journey. Using evidence-based principles and practical frameworks, he turns the unmanageable into the manageable.
Written from Fisher's unique and engaging perspective as a renowned researcher, professor, and former entrepreneur, The Principles of Entrepreneurial Progress is an invaluable resource for entrepreneurs, mentors, and educators. It offers practical insights and actionable strategies for driving entrepreneurial success and growth. Each principle is vividly illustrated, grounded in evidence, and shown to have crucial value for all types of entrepreneurs.
Whether entrepreneurs are working on effectively telling their story, prototyping their initial ideas, or facing some other quandary, Fisher offers a critically important text that explains various principles of how entrepreneurship works and offers frameworks for entrepreneurs to solve their problems systematically. The Principles of Entrepreneurial Progress is the most 'entrepreneurship' text since The Lean Startup!
