Boom Start: Principles of Entrepreneurial Marketing
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Art, Film & Photography > Boom Start: Principles of Entrepreneurial Marketing
Boom Start: Principles of Entrepreneurial Marketing

Boom Start: Principles of Entrepreneurial Marketing


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

This year, out of 100 new ventures, only a few will succeed. Help your students go from a good idea, to a great one. Boom Start is about how smart entrepreneurs quickly go from a good idea to a great idea and profitability. The book guides the reader through the mindset, tactics, and behaviors of successful entrepreneurs. We call it having the right stuff. We believe that Boom Start will change your perceptions about how top-gun entrepreneurs compete and succeed in today's markets. Boom Start highlights the five Super Laws that we have uncovered in our study of entrepreneurs - Sharpen the Angle, Ride Horses, Play Big, Do an Event, Reap the Rewards - and their associated Best Practices. Each Super Law explains a basic principle in a logical and entertaining way; we show how startup companies succeed when they follow the laws, and why they are more likely to fail when they violate the laws. The Best Practices offer tactical tips on how to quickly bring your new business in line with each Super Law. The Super Laws and Best Practices can be used as a practical framework for determining the likelihood of product success.

Table of Contents:
1 - Right Stuff Successful startups have the Right Stuff. That is, they have an experienced and tenacious management team, a business model that generates revenue and profit, and an ability to tap into a deep understanding of customer needs and marketplace opportunities. 2 - Sharpen the Angle Entrepreneurs are by nature optimistic and believe they have a unique idea that the world has never seen and everyone will want to buy. However, experience shows that uniqueness does not come easily and must be earned by sharpening the angle. Best Practices: Find Unsolved Pain, Make the Pitch, Dominate the Situation, Earn Credibility and Don’t Buy It, Hit the Sweet Spot 3 - Ride Horses To get your startup off the ground and increase your speed to market, you need a champion. Pick the best horses you can fi nd and ride them all the way to the bank. After all, no entrepreneur is an island! Best Practices: Find Benefactors, Prospect for Beta Goldmines, Survive on Rabbits . . . Feast on Elephants, Weigh Anchor, Make Heroes, Unleash the Love Group, Build Positive Mojo 4 - Play Big Surround yourself with reputable people, ideas, and companies. Find ways to look big and play big, even if you’re not big. Best Practices: Feed a Frenzy, Be an Underdog, Hatch a Catchphrase, Reach out with Touch Points, Build a Spider Web 5 - Do an Event Great entrepreneurs are great inventors, but not necessarily great at inventing new technologies. They are great at inventing and doing marketing events. Put your creative thinking cap on! Get experiential! Create memorable experiences that people can take home with them! Best Practices: Get Experiential, Have a Love Fest, Make Demonstrations Compelling 6 - Reap the Rewards Perfect products don’t guarantee entrepreneurial success. Combining a good product with a sharp angle directed at a high-value opportunity is more important than fi nding absolute perfection out of the starting gate. So don’t wait for the perfect product; start reaping the rewards of your hard work as soon as possible. Most people are surprisingly forgiving when a fresh idea with real merit appears in the marketplace. Best Practices: Be a Closer, Lower the Barriers, Price for Profi t, Choose the Right Moment, Augment your Core 7 - Startup Audit Applying the SuperLaws to a startup pays big dividends. Review some case studies to see how the audit identifi es areas for improvement and how creative entrepreneurs use the results to drive their businesses to greater levels of success. Index


Best Sellers


Product Details
  • ISBN-13: 9780757581311
  • Publisher: Kendall/Hunt Publishing Co ,U.S.
  • Publisher Imprint: Kendall/Hunt Publishing Co ,U.S.
  • Edition: New edition
  • Language: English
  • Spine Width: 14 mm
  • ISBN-10: 0757581315
  • Publisher Date: 13 Aug 2010
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 284
  • Width: 152 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Boom Start: Principles of Entrepreneurial Marketing
Kendall/Hunt Publishing Co ,U.S. -
Boom Start: Principles of Entrepreneurial Marketing
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Boom Start: Principles of Entrepreneurial Marketing

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!