Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The
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Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The: Eradicating Poverty Through Profits

Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The: Eradicating Poverty Through Profits

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About the Book

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

Table of Contents:
Preface     xiii Guide to Readers     xx Part I   Private Sector and Poverty: Progress During 2004-2009     1 New Introduction: Private Sector and Poverty: Progress During 2004-2009     3 Part II  The Original Text of the Book     25 Chapter 1          The Market at the Bottom of the Pyramid     27 Chapter 2     Products and Services for the BOP     47 Chapter 3     BOP: A Global Opportunity     73 Chapter 4     The Ecosystem for Wealth Creation     89 Chapter 5     Reducing Corruption: Transaction Governance Capacity     103 Chapter 6     Development as Social Transformation     125 Part III CEO Reactions to the Concept and the Book     141 Microsoft     143 Bharti Airtel--Empowering the Villages of India     145 Reuters Market Light and The Fortune at the Bottom of the Pyramid     147 Royal DSM     151 ING     153 GlaxoSmithKline     157 Unilever     159 Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid     161 University of Maastricht     165 Acumen Fund     169 Part IV Case Studies and CEO Comments     171 Jaipur Rugs: Connecting Rural India to Global Markets     175 Casas Bahia: Retail for the Poor     207 CEMEX: Homes for the Poor     219 Hindustan Unilever: Lifebuoy Soap     249 Hindustan Unilever: Iodized Salt (Annapurna Salt)     261 Jaipur Foot: Prosthetics for the Poor     275 Aravind Eye Care: The Most Precious Gift     283 ICICI: Financial Services for the Poor     299 ITC e-Choupal: Technology for the Poor     321 Voxiva: Health Alerts for All     345 E+Co: Energy for Everyone     357 Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid     373 Part V  Video Clips (links) Jaipur Rugs Casas Bahia CEMEX Annapurna Salt Hindustan Lever Limited Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh   Index     385


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Product Details
  • ISBN-13: 9780137042050
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Addison Wesley
  • Language: English
  • Sub Title: Eradicating Poverty Through Profits
  • ISBN-10: 0137042051
  • Publisher Date: 16 Jul 2009
  • Binding: Digital download
  • No of Pages: 878


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Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition, The: Eradicating Poverty Through Profits
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