The Fortune at the Bottom of the Pyramid
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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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About the Book

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.   C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.

Table of Contents:
Preface. About the Author. I. THE FORTUNE AT THE BOTTOM OF THE PYRAMID. 1. The Market at the Bottom of the Pyramid.     The Power of Dominant Logic     The Nature of the BOP Market     There Is Money at the BOP     Access to BOP Markets     The BOP Markets Are Brand Conscious     The BOP Market Is Connected     BOP Consumers Accept Advanced Technology Readily     The Market Development Imperative     Create the Capacity to Consume     The Need for New Goods and Services     Dignity and Choice     Trust Is a Prerequisite     Benefits to the Private Sector 2. Products and Services for the BOP.     A Philosophy for Developing Products and Services for the BOP     Twelve Principles of Innovation for BOP Markets     Making It Happen     Conclusion 3. BOP: A Global Opportunity?     Engaging the BOP     Local Growth Opportunities     Learning to Grow     Local Innovations and Global Opportunity     BOP Solutions for Developed Markets     Lessons for MNCs from BOP Markets     Captial Intensity     Sustainable Development     Innovations     The Cost of Managing     Learning to Live in a Network of Relationships 4. The Ecosystem for Wealth Creation.     Market-Oriented Ecosystem     Ecosystems for a Developing Country     Learning the Sanctity of Contracts     Reducing Inequities in Contracts     Building Governance Capabilities Among the Poor 5. Reducing Corruption: Transaction Governance Capacity.     Are the Poor Poor?     TGC     Building TGC     The Andhra Pradesh e-Governance Story     eSeva     Center for Good Governance     Impediments     Lessons from the Andhra Pradesh Experiment     Appendix: List of eSeva Services 6. Development as Social Transformation.     Development as Social Transformation     Breaking Down Barriers to Communication     BOP Consumers Upgrade     Gaining Access to Knowledge     Identity for the Individual     Women Are Critcal for Development     Evolving Checks and Balances     The Real Test: From the Pyramid to the Diamond II. INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID. Section I: The Market at the Bottom of the Pyramid.     Casas Bahia: Fulfilling a Dream     CEMEX: Innovation in Housing for the Poor Section II: Known Problems and Known Solutions: What Is the Missing Link?     The Annapurna Salt Story: Public Health and Private Enterprise     Selling Health: Hindustan Lever Limited and the Soap Market Section III: Known Problems and Unique Solutions.     Jaipur Foot: Challenging Convention     The Aravind Eye Care System: Delivering the Most Precious Gift Section IV: Known Problems and Systemwide Reform.     ICICI Bank: Innovations in Finance     The ITC e-Choupal Story: Profitable Rural Transformation     The EID Parry Story On CD Section V: Scaling Innovations.     The Voxiva Story     Innovations in Energy: E+Co's Investment in Tecnosol On CD Section VI: -Creating Enabling Conditions for the Development of the Private Sector - On CD.     Citizen Centricity: E-Governance in Andhra Pradesh On CD     Biography     Index III. CD: 35 MINUTES OF VIDEO SUCCESS STORIES FILMED ON LOCATION IN THE BOTTOM OF THE PYRAMID IN INDIA, PERU, MEXICO, BRAZIL, AND VENEZUELA.     Casas Bahia (3:54)     CEMEX (3:07)     Annapurna Salt (4:05)     Hindustan Lever Limited (4:16)     Jaipur Foot (4:40)     Aravind Eye Care (6:08)     ICICI Bank (4:23)     ITC e-Choupal (4:08)     EID Parry (4:12)     Voxiva (3:33)     E+Co/Tecnosol (4:34)     Andhra Pradesh (3:30)     Interactive practices text in PDF format     The EID Parry Story     Innovations in Energy: E+Co's Investment in Tecnosol     Citizen Centricity: E-Governance in Andhra Pradesh


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Product Details
  • ISBN-13: 9780131467507
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Financial TImes Prentice Hall
  • Language: English
  • Spine Width: 35 mm
  • Weight: 703 gr
  • ISBN-10: 0131467506
  • Publisher Date: 05 Aug 2004
  • Binding: SA
  • No of Pages: 432
  • Sub Title: Eradicating Poverty Through Profits
  • Width: 236 mm


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