MyLab MIS with Pearson eText Access Code for Management Information Systems

For introductory courses in IS (information systems) and MIS (management information systems). This ISBN is for the MyLab access card. Pearson eText is included.  Laudon's essential case-based text for the study of IS in business today  Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. You will develop sought-after skills, and be adept at leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition has been thoroughly updated to cover the latest industry and technology changes.  Personalize learning with MyLab MIS with Pearson eText This flexible digital platform combines unrivaled content, online assessments, and customizable features to personalize learning and improve results. Pearson eText is an easy-to-use digital textbook available within MyLab that lets you read, highlight, take notes, and review key vocabulary all in one place, even when offline.  NOTE: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab® and Mastering® platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.  Used books, rentals, and purchases made outside of Pearson  If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

Table of Contents:
Brief Contents PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE Information Systems in Global Business Today Global E-Business and Collaboration Information Systems, Organizations, and Strategy Ethical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE IT Infrastructure and Emerging Technologies Foundations of Business Intelligence: Databases and Information Management Telecommunications, the Internet, and Wireless Technology Securing Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE Achieving Operational Excellence and Customer Intimacy: Enterprise Applications E-commerce: Digital Markets, Digital Goods Managing Knowledge and Artificial Intelligence Enhancing Decision Making PART IV: BUILDING AND MANAGING SYSTEMS Building Information Systems Making the Business Case for Information Systems and Managing Projects Managing Global Systems Glossary Indexes

About the Author :
About our authors Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in the languages and civilizations of East Asia. The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.