IT Strategy: Issues and PracticesIssues and Practices (Subscription)

For undergraduate or graduate courses in IT Strategy or Management   Using IT to deliver business value   IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows you how to use and to deliver business value. This edition has been overhauled in order to reflect the most important issues facing IT managers today.   Teaching and Learning Experiences Use a program that presents a better teaching and learning experience—for you. Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful. Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to and prepares you for their field.   KEY TOPICS: Delivering Value with IT, Developing and Delivering on the IT Value Proposition, Developing IT Strategy for Business Values, Communicating with Business Managers , Building a Strong Relationship with the Business, Developing IT Professionalism, Delivering Business Value with IT at Hefty, Hardware Investing in TUFS IT Planning at ModMeters, IT Governance, Information Management: The Nexus of Business and IT, The IT Budgeting Process, Creating and Evolving a Technology Roadmap, Delivering IT Functions: A Decision Framework, IT Sourcing Chapter 11: Application Portfolio Management Section, Building Shared Services at RR Communications Creating a Process-Driven Organization at AgCredit IT Investment at North American Financial, Information-Enabled Innovation, Strategic Experimentation with IT, Enabling Collaboration with IT, Social Computing: How Should it be Managed?, Information Delivery: IT’s Evolving Role, Master Data Management Section III Mini-Cases, Information Management at Homestyle Hotels Innovation at International Foods CRM at Minitrex Customer Service at Datatronics, IT Capability Management, Developing IT Capabilities, Building Better IT Leaders from the Bottom Up, Managing IT-based Risk, The Identity Management Challenge, Linking IT to Business Metrics Section IV Mini-Cases, Leveraging IT Vendors at SleepSmart Project Management at MM This textbook is intended for those interested in gaining a basic knowledge about IT.

Table of Contents:
  Section I: Delivering Value with IT 1. Developing and Delivering on the IT Value Proposition 2. Developing IT Strategy for Business Value 3. Linking IT to Business Metrics 4. Building a Strong Relationship with the Business 5. Communicating with Business Managers 6. Building Better IT Leaders from the Bottom Up Mini-cases:             Delivering Business Value with IT at Hefty Hardware             Investing in TUFS IT Planning at ModMeters   Section II: IT Governance 7. IT Shared Services 8. Delivering IT Functions: A Decision Framework 9. The IT Budgeting Process 10. Managing IT-Based Risk 11. Information Management: The Nexus of Business and IT Mini-cases:             Shared Services at RR Communications             Enterprise Architecture at Nationstate Insurance             IT Investment at North American Financial   Section III: IT-Enabled Innovation 12. Innovation with IT 13. Big Data and Social Media 14. Improving the Customer Experience: An IT Perspective 15. Business Intelligence 16. Enabling Collaboration with IT Mini-cases:             Information Management at Homestyle Hotels             Innovation at International Foods             CRM at Minitrex             Customer Service at Datatronics   Section IV: IT Portfolio Development and Management 17. Application Portfolio Management 18. Managing IT Demand 19. Creating and Evolving a Technology Roadmap 20. Enhancing Development Productivity 21. Information Delivery: IT’s Evolving Role Mini-cases:             Project Management at MM             Managing Technology at Genex Fuels             Working Smarter at Continental Furniture