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IT Strategy: Issues and Practices (Subscription)

IT Strategy: Issues and Practices (Subscription)

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About the Book

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today.

Table of Contents:
  Section I: Delivering Value with IT 1. Developing and Delivering on the IT Value Proposition 2. Developing IT Strategy for Business Value 3. Linking IT to Business Metrics 4. Building a Strong Relationship with the Business 5. Communicating with Business Managers 6. Building Better IT Leaders from the Bottom Up Mini-cases:    Delivering Business Value with IT at Hefty Hardware    Investing in TUFS IT Planning at ModMeters   Section II: IT Governance 7. IT Shared Services 8. Delivering IT Functions: A Decision Framework 9. The IT Budgeting Process 10. Managing IT-Based Risk 11. Information Management: The Nexus of Business and IT Mini-cases:    Shared Services at RR Communications    Enterprise Architecture at Nationstate Insurance    IT Investment at North American Financial   Section III: IT-Enabled Innovation 12. Innovation with IT 13. Big Data and Social Media 14. Improving the Customer Experience: An IT Perspective 15. Business Intelligence 16. Enabling Collaboration with IT Mini-cases:    Information Management at Homestyle Hotels    Innovation at International Foods    CRM at Minitrex    Customer Service at Datatronics   Section IV: IT Portfolio Development and Management 17. Application Portfolio Management 18. Managing IT Demand 19. Creating and Evolving a Technology Roadmap 20. Enhancing Development Productivity 21. Information Delivery: IT’s Evolving Role Mini-cases:    Project Management at MM    Managing Technology at Genex Fuels    Working Smarter at Continental Furniture


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Product Details
  • ISBN-13: 9780133544480
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Language: English
  • ISBN-10: 0133544486
  • Publisher Date: 20 Apr 2017
  • Binding: Digital (delivered electronically)
  • Sub Title: Issues and Practices (Subscription)


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