About the Book
Today's best companies get it From retail to finance and industries in between, the organisations who recognise that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage.
These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the 1st Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organisation is practiced today.
Table of Contents:
Forewords
Prologue: A Whole New World
Chapter 1: Building Business on Love and Care
Chapter 2: New Age, New Rules, New Capitalism
Chapter 3: Dealing with Disorder
Chapter 4: Employees: From Resource to Source
Chapter 5: Customers: Healing vs. Hucksterism
Chapter 6: Investors: Reaping What FoEs Sow
Chapter 7: Partners: Elegant Harmonies
Chapter 8: Society: The Ultimate Stakeholder
Chapter 9: Culture: The Secret Ingredient
Chapter 10: What We Have Learned
Chapter 11: The Other Side of Complexity
Appendix A: Brief Company Profiles
Appendix B: Interview with Rick Frazier
Index
About the Author :
Raj Sisodia is the F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also co-founder and co-chairman of Conscious Capitalism, Inc. He has a Ph.D. in marketing from Columbia University. Raj is the co-author of The New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013). In 2003, he was cited as one of '50 Leading Marketing Thinkers' by the Chartered Institute of Marketing'. He was named one of 'Ten Outstanding Trailblazers of 2010' by Good Business International, and one of the 'Top 100 Thought Leaders in Trustworthy Business Behavior' by Trust Across America for 2010 and 2011. Raj has published seven books and more than 100 academic articles. He has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Volvo, IBM, Walmart, Rabobank, McDonalds, and Southern California Edison. He is on the Board of Directors of The Container Store and Mastek, Ltd., and is a trustee of Conscious Capitalism, Inc.
Jag Sheth is the Charles H. Kellstadt Professor of Marketing in the Gouizeta Business School at Emory University. He has published 26 books, more than 400 articles, and is nationally and internationally known for his scholarly contributions in consumer behaviour, relationship marketing, competitive strategy, and geopolitical analysis. His book The Rule of Three has altered current notions on competition in business. This book has been translated into five languages and was the subject of a seven-part television series by CNBC Asia. Jag's list of consulting clients around the world is long and impressive, including AT&T, GE, Motorola, Whirlpool, and 3M, to name just a few. He is frequently quoted and interviewed by The Wall Street Journal, The New York Times, Fortune, Financial Times, and radio shows and television networks such as CNN, Lou Dobbs, and more. He is also on the Board of Directors of several public companies.
The late David B. Wolfe was an internationally recognised customer behaviour expert in middle-age and older markets. He was the author of Serving the Ageless Market and Ageless Marketing: Strategies for Connecting with the Hearts and Minds of the New Customer Majority. David's consulting assignments took him to Asia, Africa, Europe, and throughout North America. He was widely published in publications in the U.S. and abroad. He also consulted to numerous Fortune 100 companies, including American Express, AT&T, Coca-Cola, General Motors, Hartford Insurance, Marriott, MetLife, Prudential Securities, and Textron.
