Introducing Communication Theory: Analysis and Application, with Free PowerWeb
Introducing Communication Theory: Analysis and Application, with Free PowerWeb

Introducing Communication Theory: Analysis and Application, with Free PowerWeb


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About the Book

This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Table of Contents:
PrefacePart One. Setting the Stage Chapter 1. What Is Communication? Chapter 2. Framing Our Past and Present Chapter 3. Thinking About Theory Chapter 4. Understanding the Research ProcessPart Two. Understanding the Dialogue THE SELF AND MESSAGESChapter 5. Symbolic Interaction Theory Chapter 6. Coordinated Management of Meaning Chapter 7. Cognitive Dissonance Theory Chapter 8. Expectancy Violations TheoryThe Relationship and Its Development in Communication TheoryRELATIONSHIP DEVELOPMENTChapter 9. Uncertainty Reduction Theory Chapter 10. Social Penetration Theory Chapter 11. Social Exchange TheoryChapter 12. Relational Dialectics TheoryChapter 13. Communication Privacy Management TheoryGROUPS AND ORGANIZATIONSChapter 14. GroupthinkChapter 15. Adaptive Structuration TheoryChapter 16. Organizational Culture TheoryChapter 17. Organizational Information TheoryTHE PUBLICChapter 18. The RhetoricChapter 19. DramatismChapter 20. The Narrative ParadigmChapter 21. Cultural StudiesTHE MEDIAChapter 22. Cultivation AnalysisChapter 23. Uses and Gratifications Theory Chapter 24. Spiral of Silence TheoryChapter 25. Medium TheoryCULTURE AND DIVERSITYChapter 26. Face-Negotiation TheoryChapter 27. Standpoint Theory Chapter 28. Muted Group TheoryChapter 29. Communication Accommodation TheoryPart Three: Casting New DirectionsChapter 30. Moving in New DirectionsAppendix: Defining Communication Theories

About the Author :
Rich West is a past President of the National Communication Association. He is also Professor in the Department of Communication Studies at Emerson College in Boston. At Emerson, he has served as the Department Chair for several years, as the Acting Director of the Institute for Liberal Arts and Interdisciplinary Studies, and as the Project Director of the Center for Innovation in Teaching and Learning. He is past President of the Eastern Communication Association, where he received the Past Officer's Award and was recognized as a "Distinguished Research Fellow" in the Association. Rich is also the former Director of NCA's Educational Policies Board. Both Illinois State University (B.A./M.A.) and Ohio University (Ph.D.) have recognized him as an Outstanding Alum in Communication Studies. Rich's research has appeared in Communication Education, Communication Studies, Communication Quarterly, Day Care and Early Education, Communication Reports, Journal of Family Communication, among other diverse outlets. He has written extensively in the area of classroom communication and has been recognized as a "Leading Scholar" in Classroom Communication by the Communication Institute for Online Scholarship (CIOS). Rich's principle co-author is Lynn Turner. Together with Lynn, he has co-authored 5 books in multiple editions. He is also co-editor of The Family Communication Sourcebook and the co-editor of the Sage Handbook of Family Communication. In 2014, NCAs Family Communication Division recognized the Sourcebook as its Outstanding Book Award. In addition, Rich has (co) authored dozens of articles and book chapters and is a current member of numerous journal editorial boards. Rich's research has been featured in a number of media outlets including USA Today, Christian Science Monitor, NPR, Toronto Globe & Mail, CNN International, Austin Statesman (TX), among others. When he has some free time, he enjoys working on his 105 year-old summer home in Maine, but privately admits that he would rather hire people than do the work himself! Lynn H. Turner teaches in the College of Communication at Marquette University. She received her Ph.D. from Northwestern University in 1989. She is the author of several journal articles, books, and book chapters focused on communication studies. She is the recipient of the Marquette University College of Communication Research Award (1998), the Organization for the Study of Communication, Language, and Genders Outstanding Book Award (1997) and Outstanding Article Award (2000). She is guest editor (with Richard West) for a special issue of the Journal of Family Communication and she serves on the editorial board of several communication journals. She is the Vice-President of Central States Communication Association and Past-President of the Family Division of the National Communication Association. Her current research interests include family communication, gendered communication, and communication and relationships.


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Product Details
  • ISBN-13: 9780072942729
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 229 mm
  • Returnable: N
  • Weight: 891 gr
  • ISBN-10: 007294272X
  • Publisher Date: 16 Aug 2003
  • Binding: Book
  • Language: English
  • Spine Width: 23 mm
  • Width: 180 mm


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