About the Book
CUT THROUGH THE HYPE! INDUSTRY INSIDERS COMPARE AND CONTRAST WIRELESS INTERNET TECHNOLOGIES AND MAKE SENSE OF IT ALLNeed to know how i-mode stacks up against SMS or WAP? Or the inside scoop on Bluetooth? Confused about XML and WML? Making sound dollars-and-cents business decisions about wireless internet technologies just got a lot easier! In Wireless Internet Crash Course each of the competing technologies is put under a microscope and dissected feature by feature so you know all their respective strengths and weaknesses, distinguishing characteristics, and which can best meet your company's needs.
The hard-to-get, detailed marketing analysis found in this plain-English, no-nonsense resource gives you the power to evaluate, decide, and lead in a field that moves at the speed of light and where a wrong decision can cost your company millions of dollars.
An indispensable companion for wireless telecom managers, developers, network managers, engineers, technicians, sales and marketing personnel, and savvy investors, and required reading for any industry executive competing in the mobile applications arena, Wireless Internet Crash Course is your best guide through the confusing maze of wireless internet technologies.
LOOK INSIDE FOR . . .
* The comparative strengths and weaknesses of SMS, i-mode, WAP, Bluetooth, and other wireless internet technologies
* An analysis of existing and potential wireless internet markets with a focus on where the real money is and will be in the future
* Detailed coverage of interoperability issues
* The inside scoop on mobile application development languages, including XML, c-HTML, WML
* 2.5G and 3G solutions and requirements
* Real world business models
About the Author :
ROMAN KIKTA is the General Partner and co-founder of Genesis Campus, a technology business creation incubator and venture fund. Mr. Kikta has worked for leading wireless industry companies: Nokia Mobile Phones, Panasonic Communications and Systems Company, GoldStar, and OKI Telecom. Mr. Kikta is an acknowledged expert on market trends globally from anthropological, sociological, and psychological perspectives and on the role of technologies on society. He has led developments of several industry firsts including: cellular payphone, cellular in-building systems/PBX adjunct, and voice recognition dialer, in addition to several generations of mobile, transportable, and portable phone designs, features, and functions, as well as the initial product launch of PCS in the US. Mr. Roman Kikta has also co-authored other books published by McGraw-Hill on communications technologies, including DELIVERING xDSL and 3G WIRELESS DEMYSTIFIED. AL FISHER is a Partner of Genesis Campus, a venture capital firm. Mr. Fisher is a wireless telecommunications specialist with over twenty years in engineering, manufacturing, and marketing with leading telecom equipment manufacturers, including OKI Telecom, Uniden America, and Anritsu Company. He was a co-founder and V.P. of Engineering for NET-TEL Technologies, Inc., a Research & Development firm specializing in biometric security with wireless devices and computer networks and served as President of Concept Technologies, a design consulting firm. Mr. Fisher has served on several TIA and ANSI committees, chairing several subcommittees, and served as a member of the Advisory Committee for Penton Publishing technical programs on Wireless Internet. He has presented several technical seminars in the United States and internationally, and also authgored several articles in technical journals. Mr. Fisher is a co-holder for patents in secured access using biometrics and an interactive messaging and programming system using in-band signaling and voice recognition technology. He received his BS degree from Drexel University.
MICHAEL COURTNEY is a Partner with Genesis Campus, a technology business creation incubator and venture fund. Mr. Courtney has over twelve years of experience in Marketing Research and Business Development in financial and telecommunications industries. Mike has conducted extensive market research to test new product and service concepts, demand, positioning, and pricing for companies such as AT&T, Lucent, Nortel, Ericsson, and Nokia. Mr. Courtney has extensive knowledge of telecommunications infrastructure, wireless devices, and emerging technologies. Mr. Courtney has been involved with product and concept development of technologies including wireless instant messaging, Bluetooth, Java, WAP, Biometrics, and mobile payment systems. He is a frequent seminar leader and speaker at corporate, industry and academic events. He has B.S. degree in Business Administration from State University of New York and a Masters of Marketing Research from the University of Georgia at Athens.
