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The Wireless Web: How to Develop and Execute a Winning Wireless Strategy

The Wireless Web: How to Develop and Execute a Winning Wireless Strategy


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About the Book

Develop and execute winning wireless strategies for your company Offering the prospect of instantaneous, cable-free Internet connectivity and an array of Web services to cell phones, handheld computers, and other mobile devices, wireless technology is already changing the way business is done, on and off the Web. If you're a non-technical executive or manager who needs to get up to speed as quickly as possible on this next big thing in the world of eCommerce, you need Bryan Bergeron's The Wireless Web. Writing from a business perspective, Bergeron fills you in on the key concepts and important technologies involved. You get a detailed look at the domestic wireless market as well as the European and Asian markets. Most importantly, he provides you with a complete blueprint for capitalizing on the new wave of eCommerce. A companion Web site gives you updates and links to other sites offering the latest information on the state of wireless eCommerce

About the Author :
Bryan Bergeron has over 30 years' experience designing and working with wireless systems, and has been writing about leading-edge technology and envisioning the future for most of that time. He teaches at Harvard Medical School and MIT, is editor-in-chief of e.MD, technical editor of Postgraduate Medicine, among others. The author of over 250 articles and chapters on business and technology, The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationships, The Hitchhiker's Guide to the Wireless Web, and several commercial software packages, including many firsts in the industry. He is president of Archetype Technologies, Inc., a technology consulting firm, and speaks internationally on a variety of technology and business issues.


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Product Details
  • ISBN-13: 9780071386708
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Language: English
  • ISBN-10: 007138670X
  • Publisher Date: 11 Jun 2001
  • Binding: Digital (delivered electronically)
  • No of Pages: 272


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