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Home > Business and Economics > Business and Management > Business strategy > How to Plan and Execute Strategy: (Mighty Managers Series)
How to Plan and Execute Strategy: (Mighty Managers Series)

How to Plan and Execute Strategy: (Mighty Managers Series)


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About the Book

Strengthen your competitive advantage with a flawless corporate strategy How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to: Define your businessesKnow your marketUnderstand your opportunities and threatsSet feasible goals and objectivesCreate the strategies to achieve your objectivesIdentify and set prioritiesWrite your business planGet the right peopleCommunicate the strategy and obtain commitmentIntegrate across functionsExecute with disciplineMonitor results, evaluate, and react Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

Table of Contents:
1. Planning and executing strategy 2. Manage strategically 3. Follow the logic 4. Assess your readiness 5. Plan to plan 6. Define your business 7. Assess your situation 8. Understand your model 9. Know your market 10. Assess the terrain 11. Understand opportunities and threats 12. Set feasible goals 13. Strategize for goals 14. Set priorities 15. Pursue your purpose 16. Follow your mission 17. Write the business plan 18. Write the annual plan 19. Get the right people 20. Obtain commitment 21. Align with strategy 22. Work across functions 23. Execute with discipline 24. Monitor and improve 25. Learn, change, institutionalize

About the Author :
Wallace Stettinius is a visiting lecturer at the University of Virginia's Darden Graduate School of Business Administration. McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Jacqueline L Doyle is a visiting assistant Professor at the University of Virginia's Darden Graduate School of Business Administration. John L Colley, Jr. is a professor at the University of Virginia's Darden Graduate School of Business Administration.


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Product Details
  • ISBN-13: 9780071484374
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 203 mm
  • No of Pages: 128
  • Series Title: Mighty Managers Series
  • Weight: 259 gr
  • ISBN-10: 007148437X
  • Publisher Date: 16 Dec 2006
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 15 mm
  • Width: 132 mm


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