The Invisible Gorilla
Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Popular psychology > The Invisible Gorilla: And Other Ways Our Intuition Deceives Us
The Invisible Gorilla: And Other Ways Our Intuition Deceives Us

The Invisible Gorilla: And Other Ways Our Intuition Deceives Us


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

If a gorilla walked out into the middle of a basketball pitch, you’d notice it. Wouldn’t you? If a serious violent crime took place just next to you, you’d remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you. In an award-winning and groundbreaking study, psychologists Christopher Chabris and Daniel Simons asked volunteers to watch a 60-second film of a group of students playing basketball and told them to count the number of passes made. About halfway through, a woman dressed head to toe in a gorilla outfit slowly moved to centre screen, beat her chest at the camera, and casually strolled away. Unbelievably, almost half of the volunteers missed the gorilla. As this astonishing and utterly unique new book demonstrates, exactly the same kind of mental illusion that causes people to miss the gorilla can also explain why many other things, including why: honest eyewitness testimony can convict innocent defendants expert money managers suddenly lose billions Homer Simpson has much to teach you about clear thinking Insightful, witty, and fascinating, The Invisible Gorilla closely examines the false impressions that most profoundly influence our lives and gives practical advice on how we can minimize their negative impact.

About the Author :
Christopher F. Chabris and Daniel J. Simons won the 2004 Ig Nobel Prize in Psychology for Gorillas in Our Midst. Chabris is an Assistant Professor in the Department of Psychology at Union College in New York. He was formerly a Lecturer and Research Associate in the Psychology Department at Harvard. Simons is a Professor Department of Psychology and the Beckman Institute for Advanced Science and Technology at the University of Illinois. Both authors have had research published in top scientific journals with extensive media coverage worldwide.

Review :
"Entertaining and illuminating" Dan Ariely, New York Times bestselling author of Predictably Irrational "A riveting romp across the landscape of our psychological misperceptions." Nicholas A. Christakis, Professor, Harvard Medical School "This book will delight all who seek depth and insight into the wonder and complexities of cognition" Jerome Groopman, Recanati Professor, Harvard Medical School "breathtaking and insightful" Richard Wiseman, author of Quirkology "Like its authors, the book is both funny and smart" Joseph T. Hallinan, Pulitzer Prize winning author of Why We Make Mistakes "incredibly engaging…a must-read" Elizabeth Loftus, author of Memory and Eyewitness Testimony "engaging, accurate and packed with real-world examples - some of which made me laugh out loud" Sandra Aamodt, co-author of Welcome To Your Brain "not just witty and engaging, but also insightful" Thomas W. Malone, author of The Future of Work and founder of the MIT Center for Collective Intelligence "The Invisible Gorilla should be required reading by every judge and jury member in our criminal justice system, along with every battlefield commander, corporate CEO, and, well, you and I" Michael Shermer, Publisher of Skeptic magazine and author of Why People Believe Weird Things "Clever, illuminating, by turns shocking and delightful, this book will change a lot of your bad habits and could even save your life" Margaret Heffernan, CEO and author of Women on Top


Best Sellers


Product Details
  • ISBN-13: 9780007317295
  • Publisher: HarperCollins Publishers
  • Binding: Hardback
  • Language: English
  • Spine Width: 31 mm
  • Weight: 565 gr
  • ISBN-10: 0007317298
  • Publisher Date: 10 Jun 2010
  • Height: 240 mm
  • No of Pages: 320
  • Sub Title: And Other Ways Our Intuition Deceives Us
  • Width: 159 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Invisible Gorilla: And Other Ways Our Intuition Deceives Us
HarperCollins Publishers -
The Invisible Gorilla: And Other Ways Our Intuition Deceives Us
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Invisible Gorilla: And Other Ways Our Intuition Deceives Us

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!