Ülkü YükselÜlkü Yüksel is a Senior Lecturer - A/Professor at the University of Sydney Business School. Ülkü has made the move from industry to an academic career after a 13-year-long professional business career in the international services sector which framedthe basis of the context of her research. Ülkü's recent research revolves around the application of consumer behaviour and marketing concepts in branding, sustainability and corporate-social-responsibility practices within services marketing, international business, and cross-cultural behaviour contexts. Specifically, she investigates how culture affects consumer motivation, information processing, and decision-making, informing marketers, managers, and social policy makers. Read More Read Less