Xinxun WuXinxun WU, PhD, is Professor and Head of the Media Industry Institute at Shanghai University. He has been granted the status of expert receiver of “Special Government Allowance” by the State Council. He has been awarded as one of the“Top 10 Excellent Theoretical Contributors in China.” Professor Wu also serves as the Vice Chairman and the Executive Secretary in China’s Media Economy and Management Committee. He has published over 30 books and over 100 academic papers. Read More Read Less