Will Guidara Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-ownerof Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of the Welcome Conference, a co-producer of the Emmy Award-winning series The Bear, and a recipient of the Wall Street Journal Innovator Award. He lives in New York with his wife, Christina, and their two children, Frankie and Sonny. Read More Read Less