Vimi JhamVimi Jham is Associate Professor of Marketing at IMT- Dubai. She holds a GCPCL from Harvard Business School, Boston, USA and a PhD from Aligarh Muslim University, India. She has been Visiting Professor to University of Applied Science, FachhochschuleVorarlberg, Austria and University of Wollongong in Dubai. Her current area of research interest is in customer profitability analysis. She has published books, cases and research papers in refereed journals. She is an active trainer in the area of Customer Relationship Management. She serves on the editorial board of various International Journals. Read More Read Less