Vasco RibeiroVasco Ribeiro Santos (born 1986 in Caldas da Rainha, Portugal) is a Portuguese professor, consultant, and author specializing in tourism, hospitality management, and service excellence. He is Professor Coordinator at ISLA Santarém and Founder & CEO o VRS Hospitality Consulting, a firm focused on consulting, team training, and mentoring for hotels, restaurants, catering, food and beverage, commercial aviation, and corporate events. He holds a PhD in Business Sciences with a specialization in Marketing from Fernando Pessoa University and a PhD in Tourism from the University of Seville. He completed postdoctoral work in innovation management applied to luxury tourism at the University of Aveiro and further postdoctoral research in ethical marketing in luxury hospitality. Vasco also earned a Habilitation (Agregação) in Management from Universidade Europeia, and previously completed a degree in Hotel Management and a master’s in Tourism Marketing and Promotion at the Polytechnic of Leiria’s School of Tourism and Maritime Technology. In academia, he serves as an integrated researcher at NECE – Research Centre for Business Sciences (University of Beira Interior) and as a collaborative researcher at GOVCOPP (University of Aveiro) and CITUR Leiria. He is also Editor-in-Chief of the International Journal of Digital Marketing, Management, and Innovation (IJDMMI), published by IGI Global. Vasco is an EQAVET expert for ANQEP, an evaluator for the Erasmus+ National Agency, and a founding member of the National Tourism Platform (Plataforma Nacional de Turismo) and AMETUR – World Association of Wine Tourism. His main research and professional interests include luxury and sustainable tourism, wine marketing and wine tourism, ethical marketing, employer branding, and the application of artificial intelligence and innovation in tourism and hospitality. He is the author or coordinator of several books, including Cortesia, Etiqueta & Protocolo na Hotelaria de Luxo, Etiqueta Moderna, O Anfitrião Modelo, Gestão de Empresas com Pessoas a Bordo, Gestão de Pessoas no Lazer, Animação Turística & Eventos, Diplomacia nos Negócios Internacionais, and Planos de Negócios com Inteligência Artificial. Read More Read Less