Tom JepsonTom was one of the pioneers of the service that is now known as SEO and, through 20 years of experience, he has seen search engines become part of everyday life. His intrinsic understanding of how they work has enabled him to help hundreds of companis thrive online and has made him one of the leading minds in the industry. Which is made ever more impressive by the fact that he grew up as the only English guy in his school in Serrekunda, The Gambia. The school only had blackboard and chalk and Tom didn't get his hands on a computer until he was 14. It may also make him the only industry leading SEO who also speaks Wolof. Nominative determinism is the theory that the name we are given influences who we become. I'm not sure if there is a similar term for people inhabiting the characteristics of people they look like. Tom is the spitting image of Mowgli and embodies this by being resourceful, free spirited, and enthusiastic. He is obsessed with understanding how things work and combines his superb technical knowledge and analytical approach with his exceptional ability to communicate in a way that businesses can understand. He bridges the technical, analytical, and creative and has a fierce reputation for getting results. He is a Director at Footprint Digital, a husband, and the proud father of two beautiful girls; the centre of his world. Tom is the person to talk to if you are interested in understanding the most effective way to invest online (Google Analytics) and improve your site rankings in Google (SEO). Read More Read Less